Yousaf Yunes shares valuable lessons about agency leadership, the future of digital marketing, and the importance of evolving with industry trends. Speaking from Runyon Canyon, he reflects on a conversation with a friend aiming to expand their SEO expertise into Google Ads and PPC, highlighting the growing necessity for agencies to become "Swiss army knives" by diversifying their offerings. Yousaf predicts significant changes by 2026, with advancements in tools like Canva and the increasing ease of ad creation. He emphasizes the importance of strong foundations, such as certifications like Meta Blueprint, mentorship, and building expertise before charging premium rates. Drawing from his experience, he discusses the pitfalls of overpromising as a beginner and the ethical obligation to deliver value at the appropriate level. The podcast also touches on practical strategies for scaling services, such as offering free trial periods to trusted clients, fostering confidence through learning, and avoiding industry burnout caused by underqualified practitioners. Yousaf passionately advocates for organic growth through platforms like YouTube, underscoring the power of genuine value and authenticity in building long-term client trust. With humor and real-world anecdotes, Yousaf explores the nuances of agency growth, the challenges of paid ads for agencies, and the importance of adapting to client needs in a rapidly changing landscape. He concludes with a call to action for better training and responsible practices within the PPC industry. This episode is packed with actionable advice for agency owners, marketers, and aspiring digital advertising experts.   View the YRV Dynamics Link.Tree