Yousaf Yunes discusses the importance of building domain authority and community in business growth. He emphasizes the need for networking and referrals, particularly in the PPC industry, and highlights the significance of conversion tracking for successful advertising. Yousaf shares insights on establishing respect and authority within the community, and the necessity of helping others to grow a referral network. The conversation concludes with a call to action for listeners to focus on community building and becoming specialists in their fields. takeaways Think in terms of domain authority, not just leads. Building relationships with competitors can lead to referrals. Referral business can be a significant source of clients. Respect in the community is crucial for business growth. Conversion tracking is essential for effective PPC campaigns. Many agencies do a half-hearted job with client setups. Being seen as an expert attracts clients to you. Engaging with your community fosters mutual respect. Start helping those who are new to the industry. Specialize in your field to grow your network. titlesMastering Community Growth for Business Success Sound Bites "Think about domain authority." "Start with the basic people." Chapters 00:00 Building Domain Authority for Business Growth 02:49 Networking and Referrals in Business 06:02 The Importance of Conversion Tracking 09:05 Establishing Community Respect and Authority 12:13 Growing Your Community and Referral Network