Welcome to PR Matters, the ultimate podcast for PR professionals and anyone seeking to master the world of public relations and marketing. Presented by Steele Public Relations and hosted by the experienced former journalist, Beverley Walkden, this show is your essential guide to understanding the PR industry. In Series 1, we embark on a journey to the core of PR by asking the fundamental question, 'What is PR?' Our mission is to demystify this complex field and present it in a straightforward and approachable way. Join us for insightful discussions with distinguished guests who bring gravitas.