Are you ready to take your lead generation efforts to the next level and see a significant increase in your med spa's leads? In this episode, Justin talks about lead generation strategies for medical spas and cash-based aesthetics practices. He discusses the tried and true direct-to-consumer type marketing model and how website structure, user experience, and content can engage viewers and create leads. He covers the importance of SEO, backlink-building programs, call tracking and reputation programs, and much more. Tune in for an in-depth look at these key strategies for generating leads in the med spa space! [00:01 - 03:59] Lead Generation Strategies for Medical Spas and Cash-Based Aesthetics Practices [04:00 - 07:37] Make Sure You Have a Solid Foundation for SEO and Lead Generation [07:38 - 11:26] Maximizing ROI for Med Spas Through Google Ads & Cross Promotion [11:27 - 15:14] Leverage Programmatic Display to Increase Lead & Customer Acquisition [15:15 - 18:44] Wrapping Up! Key Quotes: "It really does start and end with how your website is structured, the user experience, and the flows on it." - Justin Knott "You not only have to concern yourself with getting leads through the door, but you really have to concern yourself on the close rate associated with those leads." - Justin Knott   Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, or Stitcher, or visit my website intrepy.com Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram.   What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University. Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Justin & Kelley Knott