How are online reviews shaping our healthcare choices? Joining us today to answer this question is Evan Steele, Founder and CEO of rater8, the healthcare industry's leader in online reputation management. With 25 years of expertise in healthcare technology, Evan is here to shed light on the increasing influence of reviews and ratings on individuals' healthcare decisions. He emphasizes the significance of maintaining a strong and balanced online presence to set yourself apart. Additionally, he discusses the importance of the synergy between reputational SEO and traditional SEO, and how creating valuable, engaging content can enhance your search visibility. Tune in to discover strategies for optimizing your online presence, gaining an edge on Google, and increasing patient engagement! [00:01 - 06:30] Promoting Your Business with Patient-Generated Content [06:31 - 08:46] Best Practices with The 4 R’s: Ratings, Review, Recency, and Responses [08:47 - 14:36] Pairing Reputational SEO and Traditional SEO to Increase Visibility [14:37 - 21:01] Leveraging Technology and Championing Hands-On Service to Win Customers  [21:02 - 26:48] How to Track Your Growth with rater8 and GA4 [26:49 - 29:45] Wrapping Up! Want to connect with Evan? Follow him on LinkedIn. Visit rater8’s website at https://rater8.com/ or email them at [email protected]. Key Quotes: "Unhappy, peeved patients are far more likely to go home and post. When you're like, oh, I love this doctor. The last thing on my mind is coming home and posting a review. But if I'm really upset, I'm going to post that one-star review.” - Evan Steele “Patients tend to just kind of look for bad things if all they see is good things online, so you want to create a balanced online reputation.” - Evan Steele Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, or Stitcher, or visit my website intrepy.com Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram.   What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University. Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Justin & Kelley Knott