Imagine that you had knowledge that only 3 people in the whole world knew, but no way to convey your thoughts and expertise? That doesn’t have to be the case. There are ways to generate specialty patients and video marketing that highlights your unique practice and service is one of them. In this episode, you’ll learn from a guest that is so unique, that only 3 people in the world do what he does and he’s gained worldwide recognition by generating new specialty surgery patients via video marketing.  Dr. Tim Tollestrup, MD is a General Surgery Specialist in Los Vegas, NV and has over 20 years of experience in the medical field. He is a pain focused peripheral nerve surgeon, with extensive training in this largely unknown field. Apart from his practice he is an avid educator and has co-authored several medical articles focusing on peripheral nerve related topics, including one that appeared in the Journal of Reconstructive Microsurgery. He graduated from University Of Utah School Of Medicine medical school in 2001.     [00:01 – 04:11] Getting People to Know You Know Something Different I introduce our guest Tim Tollestrup MD Some background   The uniqueness of Tim’s practice  3 total practitioners world-wide  Educating people on something so under the radar [04:12 – 18:24] Generating New Specialty Surgery Patients via Video Marketing Tim’s intro into his video marketing strategy No other option Educating patients directly  Benefits of video The importance of patient testimonials Rising above conventional means of advertising  The means to get videos done It doesn’t have to be hard  How to capture the patient testimonial Behind the scenes of filming a procedure Consent and execution  Thoughts on live videos [18:25 – 28:51] Finding the Perfect Fit for Your Practice  The types of patients who are a perfect fit  How peripheral myopathy affects so many people Referral sources  The challenges and lack of information in this field Advice on building relationships with a liaison  4 types of people to look out for [28:52 – 33:40] Closing Segment How to connect with Tim Links below  The evaluation process Final thoughts Stay tuned for more. Links available below.   Tweetable Quotes: “I just found myself banging my head against the wall trying to get doctors to understand what it is that I did, number one, and number two - who would be appropriate referral patients to send me.” - Tim Tollestrup, MD “I realized, pretty quickly, that patients who have these problems get it, immediately. When you start talking to them about what they’re experiencing, they get it… So I realized I had to take this message directly to patients.” - Tim Tollestrup, MD “This is clearly the way to communicate with patients in 2021… Get in front of the camera and get comfortable.” - Tim Tollestrup, MD Want to learn more about Tim? Connect on YouTube and Facebook. Are you right for a procedure with Dr. Tollestrup? Find out by emailing [email protected] to start your evaluation. Check out https://nevadanervesurgery.org/ and see how he is leading his field online.   Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or using your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website https://kelleyknott.com/    Feel free to connect with me on LinkedIn, Twitter, Facebook, Instagram     What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare