Welcome to another episode of Predictable B2B Success! In this episode, our host, Vinay Koshy, is joined by the dynamic Tiago Faria—a seasoned expert in Google Ads turned "anti-marketer," who is transforming how businesses approach growth and client acquisition. After an impressive 8-year tenure at Google's EU headquarters, Tiago encountered the all-too-familiar corporate burnout. This pivotal moment propelled him to embark on a journey into independent ventures, navigating uncharted waters in the marketing ecosystem. In this episode, Tiago reveals his revolutionary shift from creating endless content to mastering the art of podcast guesting. Imagine booking 67 podcast appearances in just four months! Tiago's story is not merely about numbers—it's about harnessing authentic relationships and strategic networking to drive tangible business outcomes. He shares his rich experiences, powerful insights, and practical steps for leveraging podcast guesting to build authority, generate high-quality leads, and foster meaningful connections. Tune in to discover the nuanced technique of the "anti-marketer," and learn how to transform your marketing efforts with less hassle and more genuine impact. Whether you're a coach, service provider, or high-ticket product seller, Tiago's innovative approach promises to provide you with the tools and inspiration to redefine your growth strategy. Don't miss out! Some areas we explore in this episode include: Career Transition: Tiago Faria's move from Google due to burnout and shifting to independent consulting.Independent Ventures Challenges: Struggles with creating manageable marketing strategies for small businesses.Adopting Podcast Guesting: Introduction to podcast guesting as a network and referral strategy through mentorship.Effective Podcast Practices: Lessons from booking 67 podcast spots, emphasizing preparation and unique value propositions.Relationship Building for Referrals: Leveraging existing connections and proactive referral strategies.Content Creation through Podcasting: Utilizing podcast appearances for micro-content and natural conversation-based content.Client Acquisition Strategies: Combining podcast guesting with LinkedIn outreach and preparing clients with narratives and worksheets.Consistency and Strategy Evaluation: The importance of committing to strategies for a significant period (at least 90 days) before evaluating their effectiveness.Trust and Authority Building: Podcast guesting to reach new audiences, network, and enhance social media engagement.Support and Resources: Offering clients checklists, templates, and relationship-building guides, directly linking to free resources for listeners.And much, much more...