Our first guest is Dr Markus Husemann-Kopetzky - pricing advisor, researcher and educator, ex. Amazon Senior Manager for Pricing and Business Analytics, Founder of the Price Management Institute and author of the Handbook on the Psychology of Pricing and the (lovely) Pricing Nuggets. Dr Husemann-Kopetzky has shared how some retailers win during uncertainty in the market and why an elasticity-based approach to pricing is the key to success. ---------- Dr Markus Husemann-Kopetzky's LinkedIn: https://www.linkedin.com/in/dr-markus-husemann-kopetzky/ Subscribe to the weekly newsletter "Pricing Nuggets" by Dr Markus Husemann-Kopetzky: https://pricingnuggets.com/ Book by Dr Markus Husemann-Kopetzky: Handbook on the Psychology of Pricing: 100+ effects on persuasion and influence every entrepreneur, marketer and pricing manager needs to know Check out our website https://competera.net/ and pricing solutions to supercharge your retail business. More interviews with retail pricing experts are here.