Send us a textIn this episode of Pricing Heroes, we sit down with Sheetal Chavan, the Commercial Pricing Lead at Zalando, one of Germany's largest online retailers selling shoes, fashion, and beauty products. With six years of experience in pricing and a diverse background across various business functions, Sheetal shares her journey into the pricing profession and offers valuable insights for both newcomers and seasoned professionals in the field.Sheetal recommends several resources for thos...

Send us a textIn this special episode of Pricing Heroes, we welcome back our very own Alex Galkin, who joins us for our conversation with today's guest, Maciej Kraus. Maciej is a Managing Partner at Movens Capital, a growth equity firm, where he helps companies generate more profit for their development and growth. He is also a guest lecturer at the Stanford Graduate School of Business and the author of three books, including "The Future of Pricing: A Guide to the Next 10 Years of AI" and his...

In this episode of Pricing Heroes, we dive deep into the fascinating world of behavioral economics with Melina Palmer, the founder and CEO of Brainy Business, a consultancy dedicated to applying behavioral economics principles to business growth. Melina is also the author of three insightful books, including The Truth About Pricing, which is the focus of our discussion for this episode. With a background in marketing and brand strategy and a master's degree in behavioral economics, Melina bri...

Our guest on this episode of Pricing Heroes is Ayon Bhattacharyya, the Founder & CEO of Biz Growth Spurt, a consultancy helping B2B SaaS and tech companies drive profitable growth through product marketing and price optimization by taking a value-based, data-driven approach. Ayon has more than 15 years of experience leading pricing and commercial strategy across various industries with dozens of global brands, including British Airways, News Corporation, Equifax and Telefonica O2.In this ...

Our guest this week is our very own Alex Galkin, Founder & CEO of Competera. We invited Alex on the podcast to discuss a recent report on the “Future of Pricing: How AI is Transforming Retail Pricing” published by Coresight Research.In this episode, Alex discusses the shift he's seeing towards AI-powered price optimization in retail, highlights the differences in AI capabilities currently being deployed in real-world scenarios, explains why retailers should trust AI to empower their prici...

Our guest on our recent episode of Pricing Heroes is Dr. Tim J. Smith, a foremost thought leader in the pricing community. Tim wears a variety of hats in the pricing profession. He is the Founder and CEO of Wiglaf Pricing, an Adjunct Professor of Marketing and Economics at DePaul University, an academic advisor at the Professional Pricing Society, and the author of four books on pricing, including Pricing Done Right and Pricing Strategy. Those of you who are active on LinkedIn may know him as...

Today's guest is Karan Sood, the Director of Sales Operations at Rakuten Kobo, a Canadian seller of ebooks, audiobooks, e-readers and tablet computers. Karan is a “Top Pricing Strategy Voice” on LinkedIn, recognized for his active contributions of insights and engaging content to the online pricing community. He has 16 years of experience in pricing, working for prominent global brands, including YellowPages, Mitsubishi and General Motors. In this episode, Karan discusses his professional...

Today's guest is Dr. Stephan Liozu, the Founder of Value Innoruption Advisors, which is a consulting boutique specializing in industrial, digital, and value-based pricing. He is the author of 14 books on pricing, including his most recent book, Monetizing and Pricing Sustainability, which he co-authored with Fabien Cros. Stephan has also written many articles on strategic pricing for the Journal of Professional Pricing. Stephan currently sits on the Advisory Board of the Professional Pricing...

Today’s guest is Dr. Danilo Zatta, one of the “world’s leading pricing minds” according to The Financial Times.  For more than 20 years, Dan has been advising corporations and private equity investors across industries and geographies about commercial excellence, monetization and profitable growth. Dan is also the author of more than 20 books, including, an international best seller that’s been translated into 10+ languages, The Pricing Model Revolution: How Pricing Will Change the Way We...

Our guest today is Oliver Banks, global retail influencer, host of “The Retail Transformation Show,” and author of Driving Retail Transformation: How to Navigate Disruption and Change, available March 2024. In this episode, we explore the intricacies of change management and pricing strategies crucial for retail success in an ever-evolving market landscape. Banks shares his insights on overcoming  human resistance to change, adapting to competitive pricing pressures, and the complexity of...

Out today's guest is Johan Karlsson, a pricing analyst at Clas Ohlson.  Embark on a thrilling journey with Johan Karlsson as he reveals the secrets of the retail pricing world.  Discover how his childhood fascination with pricing at his parents' gas station ignited a passion that led him straight into this exciting field.  From legacy approaches to cutting-edge AI solutions, Johan's insights will captivate and inspire you to unravel the mysteries behind setting the perfect price tags,...

Today's guest is Zen Ore, Executive Manager of Commercial Pricing Strategy at one of the world's biggest grocery retailers. Tap 'Play' to discover how the approach of retail (and not only) pricing evolved over the last decade and what is 'the new generation of pricing consultancy'. ---------- Follow Zen Ore on LinkedIn. Check out ML-Driven Smart Promo Management by Competera. More interviews with retail pricing experts are here.

Our today's guest is James Tenser, Retail Tech Marketing Strategist, the President of VSN Media, and a Top 100 Retail Influencer for 2023 by Rethink Retail. Listen to find out the Three Key FMCG Trends That Impact Pricing explained by James Tenser. ---------- Follow James Tenser on LinkedIn. Check out ML-Driven Smart Promo Management by Competera. More interviews with retail pricing experts are here.

Our today's guest is Stephan M. Liozu. Stephan M. Liozu is the Founder of Value Innoruption Advisors, a consulting boutique specializing in industrial, digital, and value-based pricing. He is the author of 12 books on pricing. He has also written many articles on strategic pricing issues for the Journal of Professional Pricing. Stephan sits on the Advisory Board of the Professional Pricing Society and LeveragePoint Innovation. Dive deeper into the details of Change Management and Pricing...

Our today's guest is Dr. Yola Engler - Lead Group Pricing at Signa Sports United based in Berlin. SIGNA Sports United is an NYSE (New York Stock Exchange) listed specialist online sports retail company based in Berlin, Germany. They own companies and brands in various sports, including bike, tennis, outdoor, and team sports. Dive deeper into the best pricing strategies to go through the surging inflation, wise promo management, and the future of pricing explained by Dr....

Our first guest is Dr Markus Husemann-Kopetzky - pricing advisor, researcher and educator, ex. Amazon Senior Manager for Pricing and Business Analytics, Founder of the Price Management Institute and author of the Handbook on the Psychology of Pricing and the (lovely) Pricing Nuggets. Dr Husemann-Kopetzky has shared how some retailers win during uncertainty in the market and why an elasticity-based approach to pricing is the key to success. ---------- Dr Markus Husemann-Kopetzky's...