Today’s guest is Dr. Danilo Zatta, one of the “world’s leading pricing minds” according to The Financial Times.  For more than 20 years, Dan has been advising corporations and private equity investors across industries and geographies about commercial excellence, monetization and profitable growth. Dan is also the author of more than 20 books, including, an international best seller that’s been translated into 10+ languages, The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy on and Offline and, his most recent work, The 10 Rules of Highly Effective Pricing: How to Transform Your Price Management to Boost Profits.  Watch the Pay per laugh video on YouTube. Follow Danilo Zatta on LinkedIn and checkout his website: danilozatta.com. ---------- Get your free copy of Get Ready for the Future Of Pricing with our A-Z Guide. Explore our other interviews with retail pricing experts are here. For more information about AI pricing solutions, visit Competera.net