Our guest today is Oliver Banks, global retail influencer, host of “The Retail Transformation Show,” and author of Driving Retail Transformation: How to Navigate Disruption and Change, available March 2024. In this episode, we explore the intricacies of change management and pricing strategies crucial for retail success in an ever-evolving market landscape. Banks shares his insights on overcoming  human resistance to change, adapting to competitive pricing pressures, and the complexity of using pricing as a "controllable lever" in retail. Follow Oliver Banks on LinkedIn. Pre-Order Driving Retail Transformation: How to Navigate Disruption and Change today at Amazon. ---------- Get your free copy of Get Ready for the Future Of Pricing with our A-Z Guide. Explore our other interviews with retail pricing experts are here.