Description
We quiz Kirk on everything from how he self-taught himself product marketing and what a day in his role looks like, to his relationships with the wider business, where the line sits between product marketing and product management, and more.
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"I think a lot of people in general who are working in the digital marketing field are just kind of figuring it out as they go along, you know, especially the folks that are mid career. When we started, digital was in its infancy and we were just like, okay, this is the internet, let's figure it out."
In this episode of Product Marketing Insider, Lawrence Chapman is joined by Robbie Ware, Product Marketing Consultant, Platform Partnerships at TransUnion.
Fresh off his first year as a PMM, Robbie discusses his transition into the industry, and what he's done to settle into his role having...
Published 05/18/23
Ever wondered what the world of a VP of Product Marketing looks like?
Well, in this extra special episode, we've managed to pin down time in the diary of Harvey Lee, VP of Product Marketing at Product Marketing Alliance, who offers an exposé into his life in the upper echelon of the industry.
Published 05/03/23
In this episode of Product Marketing Insider, host Lawrence Chapman is joined by Sandeep Bhara, Sandeep Bhara, Fintech Marketing Director.
Sandeep is a full-stack marketer, as well as a PMA Ambassador, and in this episode, he discusses:
• His experience transitioning from B2C to B2B
• Why he...
Published 04/20/23