In this episode of Product Marketing Insider, Lawrence Chapman is joined by Robbie Ware, Product Marketing Consultant, Platform Partnerships at TransUnion. Fresh off his first year as a PMM, Robbie discusses his transition into the industry, and what he's done to settle into his role having previously worked in digital marketing.

Ever wondered what the world of a VP of Product Marketing looks like? Well, in this extra special episode, we've managed to pin down time in the diary of Harvey Lee, VP of Product Marketing at Product Marketing Alliance, who offers an exposé into his life in the upper echelon of the industry.

In this episode of Product Marketing Insider, host Lawrence Chapman is joined by Sandeep Bhara, Sandeep Bhara, Fintech Marketing Director. Sandeep is a full-stack marketer, as well as a PMA Ambassador, and in this episode, he discusses: • His experience transitioning from B2C to B2B • Why he pursued a career as a full-stack marketer • Transferable product marketing skills he's applied in his full-stack role • Managing a team comprising team members situated across different countries and...

In this episode of the Product Marketing Insider podcast, Ana Serrano, Global Product Marketing Lead at Salesforce, joins host Lawrence Chapman, Senior Copywriter at Product Marketing Alliance. Ana challenges a common assumption that PMMs need to occupy a senior position to lead from the front at their company and shares ways in which product marketers can lead with authority.

In this special episode of Product Marketing Insider, GhostRanch CEO Mikey Mioduski sits down with Chris Lynch, CMO at Mindtickle. They discuss why presentations are so important, how demos have evolved and why they're so hard to nail, packaging and positioning through storytelling, and more.

In this episode of the Product Marketing Insider podcast, host Lawrence Chapman welcomes Gayathri Krishnamurthy, AVP of Product Marketing at RingCentral. Gayathri shares her expertise on how to plan and execute a perfect product launch.

In this special episode of Product Marketing Insider, Mikey Mioduski, Kelsey Jones, and Allie Wilson from GhostRanch Communications take the reins. Looking ahead to the rest of 2023, Allie and Kelsey highlight three C's to look out for in presentation materials: Cohesion, Composability, and Continued Learning. Tune in for some fresh ideas to bring to your team and how to keep up in the rapidly evolving presentation and visual storytelling space.

In this episode of Product Marketing Insider, host Lawrence Chapman is joined by Scott Varner, Senior Consultant at Clozd. Scott manages win-loss programs to help enterprise organizations systematically and helps them uncover why they win and lose deals in order to improve win rates. During the discussion, Scott shared how product marketers can win at win/loss analysis.

In this episode of Product Marketing Insider, host Lawrence Chapman is joined by Prashanth Shankara, Senior Manager of Product Marketing at Tonkean. Prashanth is one of the growing legions of professionals that've transitioned into product marketing from another industry, having previously worked as an Aerospace Engineer.

In this episode of the Product Marketing Insider podcast, host Lawrence Chapman is joined by Holly Watson, Senior Product Marketing Manager at Amazon Web Services (AWS). Holly has 12+ years in the product marketing field, and was named as a Top 100 Product Marketing Influencer for 2022.

In this episode of the Product Marketing Insider podcast, host Lawrence Chapman is joined by Rebecca Geraghty, VP of Product Marketing at Publicis Media. The pair discussed how product marketers can work cross-functionally to establish product marketing OKRs.

In this episode of Product Marketing Insider, Lawrence Chapman is joined by Harvey Lee, VP of Product Marketing at Product Marketing Alliance. They discuss everything it means to successfully communicate the value of your product to your intended target audience.

In this episode of Product Marketing Inside, Lawrence Chapman is joined by Selin Tyler, Senior Director & Head of Product Marketing at Dolby Laboratories. The pair discussed building and scaling product marketing teams on the podcast stage at the Product Marketing Summit, San Francisco.

In this episode of Product Marketing Insider, host Lawrence Chapman is joined by accomplished leader Sudha Ranganathan, Director of Product Marketing at LinkedIn.

In the first episode of the second season of Product Marketing Insider, host Lawrence Chapman welcomes Madison Leonard, Head of PLG Product Marketing at Vanta. Madison is a creative, innovative marketer with a passion for amplifying product potential, creating unparalleled user experiences, and creating powerful platform narratives. Madison was awarded with the Product Launch of the Year Award 2022, as part of the Product Marketing Awards, in recognition of her work on the launch for...

This week on Product Marketing Insider, Lawrence Chapman welcomes Harish Peri, Head of Product Marketing at Salesforce.

This week on Product Marketing insider, Lawrence Chapman, Senior Copywriter at Product Marketing Alliance, is joined by Jana Frejova, Product Marketing Lead at Spendesk.

This week on Product Marketing insider, Lawrence Chapman, Senior Copywriter at Product Marketing Alliance, is joined by Jana Frejova, Product Marketing Lead at Spendesk.

This week on Product Marketing Insider, TELUS International's Kirsten Jepson discusses the role of digital transformation in product marketing.

In the opening episode of the second series of Product Marketing Insider, host Lawrence Chapman is joined by Ashley Wood, Head Of Product Marketing at LANDR Audio Inc. for a riveting and insightful discussion on product messaging.

This week on Product Marketing Insider, we're joined by Kelly Anderson, Product Marketing Manager at Google. Kelly is a product marketing leader with diverse experience in bringing solutions to the market, driving product adoption, building product strategies, influencing senior and international teams, and learning technical concepts quickly. Previously a PMM at Microsoft, Kelly has a proven ability to clearly communicate, collaborate with multiple stakeholders, and deliver solutions that...

In this episode of Product Marketing Insider, Emily Dumas, Content Lead at ZoomInfo, discusses how PMMs can improve their writing competency and how these skills can improve their GTM strategy.

This week on Product Marketing Insider, we're joined by Jeremy Castile, Senior Director, Product & Alliance Marketing, Docker. Jeremy counts GTM among his specialties and shared how product marketers can refine their strategy.

This week on Product Marketing Insider, RapidSOS' May Lauren Arad discusses her product marketing journey and gives an insight into life as a product marketing consultant.