This week on Product Marketing insider, we're joined by Aggelos Mouzakitis, CEO & Growth Product Manager at Growth Sandwich. Aggelos founded Growth Sandwich in 2017 in an effort to move on from his corporate product management job and is an expert in customer churn. Growth Sandwich is one of the most prominent Customer-led Growth agencies helping B2B SaaS companies make their marketing efforts work through win/loss data and deep customer empathy.

This week on Product Marketing Insider, we're thrilled to be joined by Su Simha, a PMM expert with extensive experience spanning 20 years. Su has worked with companies like Microsoft and has held roles such as VP & Head of Product Marketing at Bombardier, and Global Director of Product Marketing at N26.

On Insider this week we’re joined by Ali Hanyaloglu, Product Marketing Director at Akeneo. Ali shares his unique route into the role, why he fell in love with PMM as a profession, the top traits he thinks all PMMs need and how to master them, how and why he thinks product marketing needs to change and improve, and more.

This week, we’re joined by Sonduren Fanarredha, Director of Product Marketing at Airbase and recognized YouTube partner. We discussed all things PMM, including the role of video in product marketing. Sonduren shares his journey to the role, views on the future value of video, top tips, and more. --- "I think video is going to continue to be a big heavy medium that people focus on. I think we saw that 85% of the traffic number two to Google was through YouTube and video content. I think you're...

This week on Product Marketing Insider, we're joined by Olivia Michaud, Product Marketing Lead at Tresorit. Olivia helps companies build compelling products by uniting product, marketing, and sales teams. Join us, as she outlines her product marketing journey. --- "You need to be the one reminding everyone who you're building for, and who you're marketing to. That's what I see as my responsibility as well. Just always reminding everyone there's a person at the center of this, and this is who...

Olivia Michaud, Product Marketing Lead at Tresorit, discusses how to align product, marketing, and sales, her PMM journey to date, challenges she's overcome during her career, and more.

We caught up with Liza Collin, Market Readiness Director at Visma, a few weeks before she took to the stage at London's Product Marketing Summit. In the show, she tells us more about her Market Readiness role, how she got into product marketing in the first place, and what her relationships and dynamics look like with the rest of the business. --- "I think that when we talk about product marketing, we tend to talk about the marketing side, but for me going with a new product to market,...

Shortly after she picked up our Product Marketing Leader of the Year award in San Francisco, we set some time aside to chat to Elizabeth about her product marketing journey, a day in her life, the top skills that have helped her get where she is today, and some words of wisdom for new and aspiring product marketers. Oh, and her reaction to receiving the award too, of course. --- "I feel like I've tried to do my best to be a steward and an advocate for the discipline for many, many years, so I...

In this week's episode, we spoke to Russian-based product marketer Natasha Katson on how she found her way into product marketing, what strategies she uses to communicate with her 29-strong team, and coffee. Lots of coffee. --- "Communication, the ability to quickly get to information and deal with it and for my company, I would say some technical skills because our products are really technical. I'd say they've been the most important skills for me."

Behind the scenes, we’ve been talking to lots of product marketers from across the globe to get insider info about their journey into the world of product marketing. This week we speak to the G2 Product Marketing Team

We quiz Kirk on everything from how he self-taught himself product marketing and what a day in his role looks like, to his relationships with the wider business, where the line sits between product marketing and product management, and more. --- "I think a lot of people in general who are working in the digital marketing field are just kind of figuring it out as they go along, you know, especially the folks that are mid career. When we started, digital was in its infancy and we were just...

In episode three, we speak to Garrett about what lured him into product marketing, his quarterly targets, how he interacts with product and sales, the importance of technical credibility, and a whole load more in between. --- "We try to over-communicate, I have never had somebody from sales or engineering or product ever once say we communicate too much. That just tells me the more we can sync all of these teams around here's what's going on, here's why, and here's when it's going to go to...

We take a 50-minute look into the life of Div Manickam and talk about all things B2B, no-meeting-Wednesdays, product portfolios, and elevating the role of product marketing on an industry-wide scale. --- "9 out of 10 times I would have people come to us, primarily the product team, and say "hey, here's the roadmap presentation, pretty it up." Or I would have sales say "okay, I'll put these slides together, can you pretty them up?" Like, yes, I can, but I can also help you shape the message...

Welcome to the Product marketing insider podcast brought to you by the Product Marketing alliance. Behind the scenes, we’ve been talking to lots of product marketers from across the globe to get insider info about their journey into the world of product marketing. This week we speak to Martin Aguinis, Product Marketing Manager at Google

This week on Insider we’re joined by Ajit Ghuman, Head of Product Marketing at Narvar to discuss all things PMM and pricing ahead of the release of his new book Price to Scale: Practical Pricing for Your High Growth Software Startup. Ajit shares his inspiration for the book, what readers can expect, and then dives into the world of PMM sharing his experiences and unique insights on the role. --- "What's kept me inside the profession and doing it all these years is really the... it's kind of...

This week on Insider we’re joined by Head of Product Marketing and GTM Strategy at Olive, Jennifer Royer, to discuss all things PMM. Jennifer shares her journey into the role, why it’s the perfect job for her, the PM-PMM relationship, the top three skills that have helped in her career, tips for aspiring PMMs, and more. --- "Stay hungry. I mean that along a few dimensions, one is the markets always changing so keeping a pulse on that and knowing the key channels to get information will really...

This week, we’re joined by Mary Sheehan, Head of Product Marketing at Adobe Advertising Cloud. Mary discusses her podcast, Women in Product Marketing, her remarkable career journey to date, why she loves the role of a PMM, the differences between working at a startup and giants like Adobe, and more. --- "To a prospective product marketer, I'd say just have fun along the way - this is a journey. I think it's all supposed to be something that you are having a great time doing and hopefully,...

On Insider this week we had a fascinating chat with Abdul Rastagar, GTM Leader and Marketing Author. Abdul explains how he made his way into product marketing, shares insights from his must-read book ‘Up Your Game’ and how it came about, common pitfalls PMMs stumble into, where he thinks the role can improve, his visions for the future, plus heaps more. --- "When I first got into product marketing, it wasn't that common, it's grown a lot since then. It was a bit of a suggestion from...

This week we’re joined by Rory Woodbridge, Director of Product Marketing at Whereby, to discuss all things PMM. Rory shares his journey into the role, compares PMM life at an international brand like Google to that at a startup, digs into the PM-PMM relationship, visions for the future of the role, tips for aspiring PMMs, and more. --- "Think about the products that you're using where product marketing is strong, like who are the apps or things that you spend money on that are doing a good...

This week on Insider we’re joined by Head of Product Marketing at LinkedIn, Jennifer Bunting. Jennifer shares her unique journey into the role, what life is like as a PMM working for one of the biggest known platforms in the world, the challenges of global collaboration, messaging and launch tips and tricks, hopes for the future, and heaps more. --- "I think product marketers have an opportunity to take a page out of the brand marketers book, it's really hard to sometimes get as wide a net...

This week on Insider we’re joined by Marie Le, VP of Marketing at MoneyLion. Marie shares her impressive career to date, what got her into product marketing, what product marketers can do to improve internal communication, her hopes for the future of the industry, and top tips for PMM newbies. --- "I'd like to see a better definition of the role. Because as the product marketing function becomes more prominent, there are overlaps with functions such as life cycle, growth marketing. And I...

This week on Insider we’re joined by Erik Mansur, VP of Product Marketing at Crayon for an unmissable chat about all things PMM. Erik shares his fascinating career journey to date, why he’s so passionate about the role, a standard day in the life at Crayon, which teams he interacts with most, the beauty of being a PMM at a startup, the PM-PMM relationship, and tons more, plus, a special treat for listeners of Insider... --- "I think it's imperative for people who want to break into the...

On Product Marketing Insider this week we’re joined by Priyanka Srinivasan, Director of Marketing at Qualia. Priyanka shares her journey to becoming a PMM and tips for others looking to transition into the role, insights on how to nail a go-to-market strategy, the quintessential ingredients for good messaging, areas for improvement within product marketing, and as always, heaps more. --- "The way that you earn that is by getting out there and doing the research and really understanding the...