Description
This week on Insider we’re joined by Head of Product Marketing and GTM Strategy at Olive, Jennifer Royer, to discuss all things PMM. Jennifer shares her journey into the role, why it’s the perfect job for her, the PM-PMM relationship, the top three skills that have helped in her career, tips for aspiring PMMs, and more.
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"Stay hungry. I mean that along a few dimensions, one is the markets always changing so keeping a pulse on that and knowing the key channels to get information will really strengthen your leadership position and the relationships that you have across the organization. It also goes back to that skill set of five levels of why and asking questions. There's no constant but change. That's certainly true in the world of a product marketer."
In this episode of Product Marketing Insider, Lawrence Chapman is joined by Robbie Ware, Product Marketing Consultant, Platform Partnerships at TransUnion.
Fresh off his first year as a PMM, Robbie discusses his transition into the industry, and what he's done to settle into his role having...
Published 05/18/23
Ever wondered what the world of a VP of Product Marketing looks like?
Well, in this extra special episode, we've managed to pin down time in the diary of Harvey Lee, VP of Product Marketing at Product Marketing Alliance, who offers an exposé into his life in the upper echelon of the industry.
Published 05/03/23
In this episode of Product Marketing Insider, host Lawrence Chapman is joined by Sandeep Bhara, Sandeep Bhara, Fintech Marketing Director.
Sandeep is a full-stack marketer, as well as a PMA Ambassador, and in this episode, he discusses:
• His experience transitioning from B2C to B2B
• Why he...
Published 04/20/23