Description
In episode three, we speak to Garrett about what lured him into product marketing, his quarterly targets, how he interacts with product and sales, the importance of technical credibility, and a whole load more in between.
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"We try to over-communicate, I have never had somebody from sales or engineering or product ever once say we communicate too much. That just tells me the more we can sync all of these teams around here's what's going on, here's why, and here's when it's going to go to market or you know, impact customers, the better."
In this episode of Product Marketing Insider, Lawrence Chapman is joined by Robbie Ware, Product Marketing Consultant, Platform Partnerships at TransUnion.
Fresh off his first year as a PMM, Robbie discusses his transition into the industry, and what he's done to settle into his role having...
Published 05/18/23
Ever wondered what the world of a VP of Product Marketing looks like?
Well, in this extra special episode, we've managed to pin down time in the diary of Harvey Lee, VP of Product Marketing at Product Marketing Alliance, who offers an exposé into his life in the upper echelon of the industry.
Published 05/03/23
In this episode of Product Marketing Insider, host Lawrence Chapman is joined by Sandeep Bhara, Sandeep Bhara, Fintech Marketing Director.
Sandeep is a full-stack marketer, as well as a PMA Ambassador, and in this episode, he discusses:
• His experience transitioning from B2C to B2B
• Why he...
Published 04/20/23