On Insider this week we had a fascinating chat with Abdul Rastagar, GTM Leader and Marketing Author. Abdul explains how he made his way into product marketing, shares insights from his must-read book ‘Up Your Game’ and how it came about, common pitfalls PMMs stumble into, where he thinks the role can improve, his visions for the future, plus heaps more. --- "When I first got into product marketing, it wasn't that common, it's grown a lot since then. It was a bit of a suggestion from somebody, I was a Marketing Manager and they said, 'You know what, you think differently, you might actually make a good product marketer'. And I thought to myself, what on earth is a product marketer? What do those guys do?"