On Product Marketing Insider this week we’re joined by Priyanka Srinivasan, Director of Marketing at Qualia. Priyanka shares her journey to becoming a PMM and tips for others looking to transition into the role, insights on how to nail a go-to-market strategy, the quintessential ingredients for good messaging, areas for improvement within product marketing, and as always, heaps more. --- "The way that you earn that is by getting out there and doing the research and really understanding the market well, and then you have a seat at the table in terms of the strategy of the business, not only in terms of the product that we build but also how we go to market, what are the different channels, all that kind of stuff. I think product marketing has that, in a lot of companies I think it can feel like a playbook."