Today, I talk to Don Norman, the godfather of User Experience. It’s a wide-ranging conversation, so I’ve split it into two parts. Part 1 focuses on Don and how the way we’ve interacted with technology has evolved over time. If you already know lots about Don and UX, want to hear about AI, you might want to skip straight to Part 2. That said, I thought I knew a lot about him but learned how he was there at the dawn of computing, AI and how to think about human cognition and behaviour – including his beef with B. F. Skinner, one of the godfathers of today’s Behaviour change movement. 04:32 Humanity-Centered Design 13:33 Wide-ranging career 26:45 The evolution of our interaction with machines 34:22 Smartphones BOOK MENTIONED Range: How Generalists Triumph in a Specialized World, David Epstein, 2019 DON NORMAN LinkedIn Website Bio Don Norman Design Award and summit KEVIN & PLAN Kevin McCullagh is the founder of Plan, a product strategy consultancy based in London, which helps design and innovation leaders with strategic clarity. He writes and speaks on Foresight, Innovation and Leadership. LinkedIn Newsletter Plan website Email: [email protected] MUSIC By Nico Delaney https://www.instagram.com/marksson.music