In this episode, Christian Idiodi and fellow SVPG partner, Martina Lauchengco, discuss product marketing. Martina is a leading mind on the subject and the author of “Loved: How to Rethink Marketing for Tech Products.” Learn what product marketing is, how it fits with other functions, and why it...

In this episode, Christian Idiodi and fellow SVPG partner, Jon Moore, coach product career advice. In recent years, the level of interest, formality and resourcing around product careers has grown significantly. But there are still many misconceptions about the nature of the discipline, how to...

In this episode, Christian Idiodi and fellow SVPG partner Lea Hickman go deep on stakeholder collaboration. They explain what a stakeholder is and exactly how to collaborate with them. Learn from real life examples and tactical advice for avoiding common pitfalls. - In this discussion we...