In this episode, Christian Idiodi and fellow SVPG partner, Martina Lauchengco, discuss product marketing. Martina is a leading mind on the subject and the author of “Loved: How to Rethink Marketing for Tech Products.” Learn what product marketing is, how it fits with other functions, and why it...
Published 11/21/24
In this episode, Christian Idiodi and fellow SVPG partner, Jon Moore, coach product career advice. In recent years, the level of interest, formality and resourcing around product careers has grown significantly. But there are still many misconceptions about the nature of the discipline, how to...
Published 10/24/24