Summary
The conversation with Mike Weir, former CRO of G2, focused on reducing churn and driving expansion revenue.
At G2, they used a churn model with 14 highly correlated variables to identify at-risk customers and prioritize actions for the customer success team. We also discussed the...
Published 04/27/24
Anthony Pierry, partner at FletchPMM, focuses on messaging for early-stage B2B SaaS startups, and he brought a lot of actionable knowledge on how to do it right to the ProducTea.
Summary
I talk with Anthony about how to focus and narrow down your target audience and how to communicate it through...
Published 04/14/24