60: Andrew Ettinger - Community-led growth in enterprise sales
Listen now
Description
Send us a Text Message.SummaryI talked with the amazing Andrew Ettinger from Appen about community-led growth in enterprise sales, the importance of cross-functional understanding, and the transformation of content and community in the sales process. We are also diving into the impact of AI on the industry and the need for cross-functional understanding and collaboration.TakeawaysCross-functional understanding and collaboration between CROs, CPOs, and other leaders is crucial for success...
More Episodes
Founder-led sales done well has a lot of power especially in product-led companies. Tadas Labudis shares his experiences with founder-led sales and how it helped him build confidence in the product and himself.How to embrace your vulnerabilities and the importance of leaving a positive impression...
Published 11/10/24
Maranda Dziekonski on the evolving landscape of customer success, the importance of driving value for customers, and owning revenue outcomes for a function that traditionally never has. Like product.Why the traditional role is shifting to a more integrated approach and how this works when “the...
Published 11/03/24