Description
Cringe Marketing, Dogfooding, and the limitations of Hubspot and Salesforce with Austin Hay, the Co-Founder of Clarify (CRM).I talked with Austin on the rise of superficial marketing tactics and what they do to the importance of building a strong brand.We discuss why Product Managers cannot ignore Marketing anymore and the value of good dogfooding in product development when everyone tells you to “listen to your customer”.How to transition from being your own ideal customer to targeting a dif...
Founder-led sales done well has a lot of power especially in product-led companies. Tadas Labudis shares his experiences with founder-led sales and how it helped him build confidence in the product and himself.How to embrace your vulnerabilities and the importance of leaving a positive impression...
Published 11/10/24
Maranda Dziekonski on the evolving landscape of customer success, the importance of driving value for customers, and owning revenue outcomes for a function that traditionally never has. Like product.Why the traditional role is shifting to a more integrated approach and how this works when “the...
Published 11/03/24