In this exciting episode of the Productized Podcast, host Andre Marquet sits down with gamification experts Renato Carbone and Thiago Barrionuevo to dive deep into the transformative power of gamification in product development. Discover how integrating game elements—such as points, rewards, and challenges—into non-game contexts can significantly enhance user engagement and drive innovation. Key Takeaways: - Understanding Gamification: Learn what gamification truly means and how it can...

In this insightful episode, we dive into the transformative impact of AI on product development with Tamás Kökény, Co-Founder and CTO of Bobcats Coding. Discover how AI is revolutionizing the tech industry, from accelerating product prototyping to enhancing innovation and efficiency. Tamás shares his expertise on: - The role of AI in modern product development - Strategies for startups to leverage AI and experimentation - The evolving tech landscape in Lisbon - Building a product mindset...

Discover how Ashley Nicodemus, Senior Director of Design at UEGroup, uses user-centered design to create innovative products for critical environments. Learn her insights on balancing user needs with business objectives, managing conflicts between design and product teams, and using the Innovation Equation framework to drive disruptive product innovation. Ashley shares her journey from industrial design to leading projects like the brain surgery navigation platform and highlights the...

Discover how Tanja Lau, founder of Product Academy, built her career in product management and entrepreneurship by trusting her intuition, taking risks, and creating impactful learning experiences. Learn her insights on remote work, hypothesis-driven decision-making, and the value of diverse learning methods. Tanja shares her journey from the publishing industry to founding Product Academy, where she supports product managers through mentoring and coaching. She discusses the importance of...

Join Sebastien Prioris, an experienced entrepreneur and expert in technology and innovation, as he delves into the essential qualities of successful product leadership in this episode. With a deep understanding of market dynamics, user needs, and the technology landscape, Sebastien shares his insights on aligning strategy, OKRs, and roadmaps to drive product innovation and business success. In this conversation, Sebastien emphasizes the importance of strategic thinking, optimization, and...

We're here with Krasi Bozhinkova, Founder and Strategy Director at Outcome, to explore the future of strategic design and its pivotal role in product development. With a rich background in strategic design, Krasi has helped companies across various industries create impactful products by putting user experience at the core of their strategies. In this episode, Krasi shares her insights on staying ahead of technology trends, empathy and resilience in leadership, and the power of lifelong...

We're here with Denise Tilles, Chief Product Officer and Founder at Grocket, to delve into the essential aspects of product management and operations. Denise Tilles wrote the recently published book Product Operations. Co-authored with Escaping the Build Trap’s Melissa Perri, the book is the must-read guide technology leaders have been missing. With over a decade of product leadership experience, Denise supports companies like Bloomberg, Sam’s Club, and athenahealth by strengthening...

We're here with Sabrina Mach, Head of Product Innovation at ThoughtWorks and speaker at the Productized Conference, to delve into the fascinating world of product management and innovation. Sabrina shares her expertise on embracing procrastination to create value, understanding customer needs deeply, and balancing the desire to innovate with strategic decision-making. Discover the significance of falling in love with the problem, the value of giving developers the space to explore, and the...

We're here with Nina Schneider, CPO at Sherpany, to delve into the intricate world of product management and leadership. Nina shares her vast experience driving productivity, leading remote teams, and crafting successful product strategies. Discover the keys to selecting top talent, maintaining productivity and engagement in a remote environment, and staying ahead of industry trends. Nina emphasizes the importance of a learning culture, effective communication, and setting clear...

Welcome to a special edition of the Productized podcast! This episode is dedicated to all enthusiasts, professionals, and stakeholders in the field of defence technology. Recorded live at the Portugal Defence Tech Meetup, we bring you exclusive insights and groundbreaking discussions from the event held on June 25. In this episode, you'll hear from top industry experts, as they delve into the latest trends in drones, anti-drone warfare, and strategic investments in DefenceTech. We feature...

Exclusive episode with our Golden Sponsors of Productized Conference 2024, Productboard! In this episode, the host Andre Marquet sits down with Martin Felcman, the Head of Product at Productboard, to explore the dynamic future of product management. Dive into a rich discussion about the transformative role of AI in product development. Martin shares his expert insights on how the landscape of product management is reshaping. Whether you're a product manager, a tech enthusiast, or simply...

We're here with Rafael Daron, CEO of Tog Lab, to explore the dynamic landscape of entrepreneurship, design, and innovation consulting. Rafael brings a wealth of knowledge on product management, sharing his insights on the crucial processes of product validation, problem discovery, and product experimentation. Explore the importance of design methodologies in product management, the impact of cultural exchange and remote collaboration in digital product development, and the significance of...

João Moita's inspiring journey from aerospace engineer to product management leader and becoming a founder of Product Weekend. Discover how João's early influences, diverse interests, and curiosity shaped his career. Learn about the importance of a supportive community for product managers, the expansion of Product Weekend across Europe, and the impact of these events on careers and personal relationships. We discover the emerging significance of psychological safety in product management...

In this conversation, Aggelos discusses the typical errors he sees in B2B companies regarding pricing and packaging. He emphasizes that early-stage companies should have simple pricing and focus on validating that customers are willing to pay for their value. He also highlights that pricing is not just a finance exercise but a growth exercise and that pricing and packaging are crucial for product-market fit. Aggelos explains the importance of positioning and understanding the value gap...

In this insightful episode, we sit down with Victoria Sheer, Product Transformation Lead at Aldi, to delve into the critical role of product management within organizations. Victoria shares her expertise in building robust product strategies using OKRs (Objectives and Key Results) and underscores the necessity of having a clear strategy, making data-driven decisions, and fostering effective collaboration across teams. Throughout the conversation, Victoria sheds light on the common...

His main driver is bringing value in everything he does. He realized early on his career that he wanted to have a bigger impact and be more involved in decision-making. Listen to this episode to find out how to have the courage to give yourself a chance, go with the strategy - fail fast and start the journey towards happy life. A dynamic leader known for his work at Amazon and his entrepreneurial ventures, Sergiu Lazar Anglescu, shares his journey and how his background shaped his career. He...

Explore the dynamic world of agency productivity and culture transformation with insights from a seasoned expert in the field, Jack Skeels. Delve into the challenges faced by agencies and discover innovative strategies for enhancing productivity and fostering a thriving team culture. Skeels emphasizes the importance of managers doing less managing and focuses on providing teams with the information they need to succeed. Join us as we uncover the keys to success in the fast-paced agency...

This episode’s guest is Martta Oliveira, Chief Product Officer at Cofidis Portugal. With the host, André Marquet, they discuss the challenges and importance of customer-centricity in the financial services industry. She highlights the wide range of customer experience in the industry and the need for financial institutions to focus on the customer. Martta shares how Cofidis Portugal has implemented customer-centric practices, such as improving the loan application process, resulting in higher...

Join host Margarida as she sits down with Francesca, Chief Product Officer (CPO) at Hemnet. In this lively conversation, Francesca delves into the often-overlooked topic of values in product management. This episode dives into these topics: - Insights on why understanding one's values is crucial for professional fulfillment and career advancement - Practical advice on how to uncover personal values and apply them to decision-making in both professional and personal context - Francesca's...

Dive into the heart of revenue growth and customer success with our latest Productized Talks episode. This special live Q&A session is a goldmine for product managers, entrepreneurs, and professionals eager to refine their strategies for business enhancement and customer engagement. We're bringing you expert insights from Léa Samrani on effectively scaling businesses, Luís Broegas's proven tactics on boosting customer acquisition and retention, and André Arrimar's innovative approaches to...

Join Andre Marquet as he delves into the fascinating journey of Léa Samrani, a seasoned product management professional whose unconventional path from public law and political science to the forefront of product management has made her a beacon for innovation and strategic thinking in the industry. In this episode, we will uncover: The intriguing shift from public law and political science to product management. The impact of a diverse background on product management strategies. Key...

Join our host André Marquet in a conversation with Diana Stepner, a product leader with a strong background in tech, business, and UX, known for driving innovation and team growth in D2C, SaaS, and digital transformation. She's led key programs like SimplePractice and the Catalyst Startup Accelerator, excelling in team collaboration and mentorship. Her work spans across industries, marking her as a notable figure in product innovation. 🎙️ Episode Highlights: * Leadership and team dynamics:...

Join co-host Margarida Cosme in a conversation with extraordinary Raquel Felix, UX researcher at Sword Health. Raquel is a t-shaped psychologist with different experiences as a design researcher, project manager, storyteller, and innovation strategist. She helps companies, organizations, and teams by blending different methodologies grounded in clinical psychology, design thinking, field studies, and cross-innovation to inspire new and different opportunities 🎙️ Episode Highlights: 1....

Join André Marquet on the Productized Podcast as he sits down with Fabrice des Mazery, a seasoned Chief Product Officer (CPO) and a genuine product visionary. Fabrice, a key speaker at the Productized Conference and a long-time friend of the podcast, shares his extensive journey in product management and innovation that began in the early 2000s. In this episode, we will explore: * The evolution of product management over the past two decades * The role of vision in driving product...