“If you have love and have empathy for and excitement about your audience, then you can love sales and enroll the people who are absolutely the best possible fit for you.” So many consultants are repulsed by selling and struggle to make it feel good to them. They think of it as a necessary evil. When they do that, they miss out on everything that is possible with a different point of view. Selling truly is one of my favorite parts of my business. I love making a meaningful heart connection with potential clients, and I want to take the opportunity to give to them generously, whether they end up working with me or not. That’s what heart-based selling is really about. Dive into heart-based selling – and how to fall a little more in love with sales – in this episode of Profitable Joyful Consulting. Key areas discussed in this episodeIntroductionWhat I love about sellingThe client who said “The Universe tells me I have a $2 million business”What you’re really doing when someone comes to you in a sales situationWhat objections are about (and why they don’t have anything to do with you)Having non-attachment in the sales processWhy sticker shock is okay (and where we go from there)How heart-based selling can bring the right people to you and help you show them their potentialEmpathy and listening in the sales processThe magical thing I do before sales callsThe secret sauce of my heart-based selling process19:44 The behavior-changing mindset shift you must make Watch this episode on YouTube or listen to Profitable Joyful Consulting on your favorite podcast app or SamanthasPodcast.com. Take your FREE self-assessment:  The 10 Drivers of Consulting Business Success onThe Path to $2 Million™Get 50% off your first month of Armoire ➡️ https://samanthahartley.com/armoire  For more tips to help you create a profitable, joyful business without exhaustion​, let’s connect on LinkedIn or Facebook. Whenever you’re ready, here are two ways I can help you grow your consulting business:   🎧 Subscribe to Profitable Joyful Consulting. On YouTube and your favorite podcast app: https://samanthaspodcast.com.    💃🏻 Work with me to multiply your revenues without exhaustion. Ready to add $150-750K to your business? Click here to book a 12-minute Clarity Call with my Growth Strategist: https://samanthahartley.com/claritycall/  Mentioned in this episode: I have a confession to make. I hate shopping, but I love the way I feel in beautiful clothes. I love to have new looks, and I really don't want to be seen in the same outfits over and over, but I also don't want to clog landfills with more fast fashion. Because I despise shopping, I've been known to buy too quickly and end up with a closet full of things I don't wear. But everything changed for me when I discovered Armoire. I was heading to a business event in Hawaii and...