In this episode, Jamie Birch, Founder of JEBCommerce, welcomes special guests Nick Charrow, Director of Marketing, and Emma Wolff, Digital Marketing Manager at Princess Cruises. Together, they explore their unique origin stories and a myriad of marketing topics. From delving into the enigmatic "dark matter" of marketing to discussing its role as an expression of love and compassion, they navigate through the challenges and opportunities in the travel industry amidst and post-pandemic. The conversation also highlights the significance of testing and learning in marketing strategies, always centering around the consumer. Stay tuned for a follow-up episode with this dynamic team! Stay in touch with Nick (LinkedIn) and Emma (LinkedIn)