In this episode Jake dives into the dynamic convergence of PR and affiliate marketing with guest Sophie Toporoff, Director of Partnerships, North America at Linkby. Sophie provides keen insights from her decade-long career in traditional PR and her seamless transition into the affiliate landscape, especially during the e-commerce boom of 2020. They discuss how Linkby revolutionizes brand and publisher relationships by offering a performance-based model that minimizes risk and maximizes ROI....

In a lively episode of the Profitable Performance Marketing Podcast, Jake sits down with Dustin Howes, the Director of Partnerships at Inflektion. This week’s hot topic: affiliate recruitment – the dos, the don'ts, and the must-haves to stand out in the crowded affiliate ecosystem. The dynamic duo cover effective strategies to recruit and retain affiliates, stressing the importance of personalized outreach and a compelling affiliate offer. Dustin shares his love for simplifying complex...

In this week's episode, Jake dives into the evolution of affiliate marketing with Adam Weiss, the President of North America at AWIN Global. Adam, a seasoned expert with over two decades in the industry, discusses his career transition to AWIN, the innovative strides the company is making, and the ongoing transformation within the affiliate marketing space. They explore how affiliate channels have matured, integrating various marketing strategies like PR, influencer collaborations, and...

In this episode of Profitable Performance Marketing, host Jake Fuller chats with Tricia Meyer, the multifaceted Executive Director of the Performance Marketing Association (PMA). With a legal background and two decades of industry experience, Tricia navigates listeners through the labyrinth of resources available in the affiliate marketing world. The episode spotlights how the landscape has evolved over the last decade, making information more accessible even as the work gets more complex....

In this episode host Jake Fuller welcomes his predecessor, Jamie Birch, Co-Founder at EquineRevShare, for a lively discussion. Jamie shares his unexpected pivot from affiliate agency life to launching an affiliate platform targeting the equine community. The duo delves into the hurdles and nuances affiliate publishers face—think discovering that networks don't always roll out the welcome mat or miraculously have tech support on standby. Amid the candid insights (including some...

In the inaugural episode of PPM's season four, new host Jake Fuller, CEO at JEBCommerce, sits down for an engaging conversation with Cary Pierce, Senior Global Director at Rakuten Advertising. Tackling the hottest topic of the moment, AI, they delve into its impact on the affiliate marketing industry. Cary shares insightful examples of AI's current applications at Rakuten, such as machine learning in forecasting and partner discovery tools. They discuss the fine line between using AI as an...

In this episode, Jamie Birch sits down with Parrish Essell, the Agency New Business Manager at ShareASale, for a deeper look into the evolving landscape of affiliate marketing, how consumer awareness impacts brands and program management, and the significance of attribution and available tools. Exploring influencer marketing best practices and the vital role of relationship building, Jamie also asks Parrish about her insights on how agencies can streamline collaboration with platforms like...

Join host Jamie Birch in a captivating conversation with Sal Conca, CEO of AmazingAds, as they delve into over two decades of industry collaboration and insights. From their co-marketing endeavors at 1800Flowers and Coldwater Creek to leadership reflections, affiliate marketing strategies, and the dynamic realm of video marketing, this episode offers a wealth of knowledge and experience. Discover the innovative "Flanking Allies" approach utilized by Sal and AmazingAds to empower affiliates...

Join Jamie Birch in a candid discussion about some of the frustrations and challenges stifling innovation in affiliate marketing. From inaccessible advertiser contact information to network approval hurdles, Jamie sheds light on several key obstacles hindering affiliate growth and offers insights for improvement. Tune in for a thought-provoking episode on the state of affiliate marketing today.

Join us as we catch up with Michael McNerny, the founder of Martech Record, the first objective industry publisher in the affiliate space. Three years after its launch, we delve into the developments and the future of AI in reviews, along with various topics surrounding B2B affiliate marketing. In this episode, Michael shares insights on different monetization strategies and leveraging technology like Slack and webinars to foster community engagement within the B2B sphere. We also revisit the...

Join Jamie as he delves into the secrets of quickly improving new customer acquisition in your affiliate channel. With decades of experience in affiliate marketing, Jamie shares actionable strategies to boost your program's performance. In this episode, Jamie explores various strategies, including: Identifying affiliates driving the highest new customer conversions.Categorizing affiliates based on sales and new customer acquisition rates.Tailoring approaches for high-performing affiliates...

In today's episode, Jamie Birch engages in a candid conversation with industry veteran and digital marketing pioneer, Kevin Strawbridge. With a career spanning every facet of the affiliate channel, from managing affiliate marketing at JCPenney to leading as CEO of ClickBank and operating the premier coupon site DealTaker, Kevin brings decades of experience to the table. Join Jamie and Kevin as they delve into: The journey to Kevin's illustrious careerNavigating and shaping a successful...

In this episode, Jamie Birch, Founder of JEBCommerce, shares invaluable insights for newcomers to the affiliate marketing space. He emphasizes the importance of building relationships, dispels the misconception of the "build it and they will come" mentality, and highlights essential resources available for success. Jamie stresses the necessity of putting in the work, utilizing tools like BrandVerity and FMTC, and tapping into industry organizations like the PMA and MartechRecord. He also...

In this episode, Jamie Birch, Founder of JEBCommerce, welcomes special guests Nick Charrow, Director of Marketing, and Emma Wolff, Digital Marketing Manager at Princess Cruises. Together, they explore their unique origin stories and a myriad of marketing topics. From delving into the enigmatic "dark matter" of marketing to discussing its role as an expression of love and compassion, they navigate through the challenges and opportunities in the travel industry amidst and post-pandemic. The...

In this episode, Jamie Birch delves into the critical aspect of alignment and tools for affiliates. Whether aiming for new customers, maximizing revenue, or prioritizing profit margins, providing affiliates with essential tools is paramount. Jamie covers key categories including tracking, reporting, incentives, compensation, consumer offers, creative, and content. Tune in to gain insights and strategies for optimizing affiliate programs effectively.

Today's episode features a conversation with Vanessa Isaacson, Director of Account Development at AvantLink. Vanessa has one of the most interesting origin stories in affiliate marketing, you definitely need to hear it. Jamie and Vanessa cover trends in the space, the popularity of the channel, new emerging affiliate publishers and more. The discussion around EPC was very unique as well and definitely shows the importance of utilizing every part of your affiliate channel to grow customer...

Did you know commissions can be paid out based on the products you sell? Or that commission levels can be set for different categories or product SKUs? Do you sell your own manufactured products as well as resell others' goods? In this episode Jamie unpacks the complexities of and strategies for determining commission rates on products with varying profit margins. Navigating the balance between competitiveness and profitability, he highlights the importance of considering both advertiser and...

Today our host, Jamie Birch, discusses the metric EPC, or Earnings Per Click. He discusses what it is, how to calculate it, how and why affiliates use it, why you should use it as an advertiser, and how you can manage it effectively. Here are two common EPC formulas: earnings per 100 clicks - commissions paid / (clicks/100)earnings per click - commissions paid / total clicksA good rule of thumb is to know and calculate your 7 day, 30 day, and overall EPC, then track it over time. Learn how...

In this episode, Jamie discusses the three main areas of compliance every affiliate program needs to be aware of: network, regulatory, and affiliate compliance. For more in-depth coverage of the issue, here are some resources from the PMA: https://thepma.org/?s=FTC

Join Jamie Birch, founder of JEBCommerce, in a historic episode with JEB’s new ownership team: current CEO Jake Fuller, Director of Administrative Services Nicole Ripley, and Director of Creative Services Gabe Ripley. As they mark a significant moment in the agency’s history, the episode explores the future direction of the company and the affiliate marketing channel. After nearly 20 years, the transition to a new ownership team promises exciting new heights for JEBCommerce. Listen in for...

In this episode, Jamie engages in an insightful conversation with Cary Pierce, the Director of Agency Services at Rakuten Advertising. With a decade-long history, Cary makes his second appearance on the Profitable Performance Marketing Podcast. As they share their shirts of the day, the duo delves into Rakuten's groundbreaking release, Audience Engine (more at Rakuten publisher help center). This innovative tool empowers publishers to present real-time, personalized offers to users, with a...

Join our host, Jamie Birch, as he expertly guides us through the often-overlooked aspects of affiliate program management. In this episode, Jamie transforms the discussion into a fundamental checklist, ensuring affiliate managers establish a robust foundation for success. Key Topics Covered: Rotation of Creative Assets: Learn the importance of keeping creative assets fresh and engaging.Datafeed Management: Assess the status and relevance of your datafeed – a crucial yet commonly missed...

In this episode, Jamie engages in a dynamic conversation with the remarkable marketer and long-time friend, Matthew Ray Scott. As the mastermind behind the successful medtech marketing firm, FEED. The Agency, Matthew has been an integral part of Jamie and JEBCommerce for over 13 years. Notably, he played a key role in shaping the MyAffiliateCoach affiliate manager training program in 2010, impacting numerous marketers and sales professionals positively. Join the discussion as Jamie and...

Whether you've just taken the reins of your affiliate channel or it's been a while since you've given it the attention it deserves, and you're looking to revamp your results, returning to the fundamentals is a fantastic strategy to kick-start or revitalize your affiliate program. In this insightful solo episode, our host, Jamie Birch, guides you through the five essential actions you can take today to revamp your affiliate management: Affiliate Application Approvals: Streamline the process of...