In this episode Jamie Birch, the Founder of JEBCommerce and host of the podcast, takes a deep dive into a critical aspect of the affiliate marketing landscape: the realization that the affiliate channel isn't a one-size-fits-all endeavor. Instead, it's a multifaceted ecosystem of various channels under one overarching umbrella. One of the most prevalent and potentially costly mistakes that digital marketers make – viewing the affiliate channel as a monolithic entity, rather than recognizing...

In this installment Jamie engages in a dynamic conversation with a long-time friend and industry luminary, Nick Marchese. Jamie and Nick's friendship has withstood the test of time, spanning over a decade. Nick, a trailblazer in the affiliate marketing sphere, has showcased his leadership prowess throughout his journey, starting with his impactful tenure at ShareASale and continuing to shape the industry today. The episode begins with Nick's fascinating origin story, an account you won't want...

In this episode Jamie Birch, the Founder of JEBCommerce, delves into the intriguing realm of affiliate publishers and their impact on your SEM marketing strategy. If you've ever wondered about the potential downsides of affiliates increasing your costs, cannibalizing customers, or complicating your other marketing channels, this episode is a must-listen. Discover how working with SEM affiliates can be not just rewarding but highly successful. Jamie presents three key ways in which this...

In this exclusive solo episode, our host takes on a pressing question from a prospective client: ""How can we harness the potential of our PR team's editorial placements and SEO initiatives to amplify their impact with affiliate marketing strategies?""The answer? Absolutely! Jamie provides an insightful guide on how advertisers can amplify their PR and SEO achievements with the addition of targeted offers, text links, and promotions to drive enhanced results through affiliate partnerships....

Join Jamie as he engages in a captivating conversation with Choots Humphries, the CEO and Co-Founder of LinkConnector. Jamie's longstanding partnership with Choots and the LinkConnector team, spanning over a decade, has been nothing short of exceptional. Together, they've harnessed remarkable innovations and cutting-edge technologies in the affiliate marketing space.In this episode, Choots and Jamie delve into browser extensions. They explore the historical evolution of these digital tools,...

Jamie tackles the subject of affiliate applications, the importance of reviewing them, the frequency, and what to do right now to get back on track. So many of our prospective clients come to us and their program has zero fundamentals tasks being executed on their behalf. One of those is reviewing and approving (or denying) applications to the affiliate program. These should be done daily. Approve those affiliate applications!

Our guest is industry veteran Blake Cantrell. Blake has several exciting stops in his career including Commission Junction, Impact, and Partnerize and he brings that unique perspective to the show. We talk about career, how to make a decision to move on and most of all we dive into what makes up a good partnership and why they are so important to our channel and anyone's affiliate marketing endeavors. As of the date of publishing of this episode, Blake is also looking for his next exciting...

This episode takes a look at a problem one of our clients is having: How to generate revenue from discount audiences without risking the full margin from other shoppers. In response, Jamie lays out a three part strategy that will reach those new audiences without risking that full-margin shopper. It can happen!To achieve this, you'll need a mixture of technology strategy and a full testing methodology. Jamie talks about the technology needed for couponing and protection, how to manage your...

In this episode Jamie answers a question received from a listener last season: "How can we further support our internal efforts to move overstocked products through affiliate?" Here's a brief summary of what's covered: The affiliate channel can definitely help move overstock inventory, in fact it is probably the best channel to do so Communicate with your partners about these items through text links, product links, banners, newsletters, FMTC, and more Create exclusives for top partners Use...

Welcome to Season Three of the Profitable Performance Marketing podcast! Get ready for a series of engaging discussions as we enter Q4 and journey through Q1. This season boasts an impressive guest list, including industry luminaries like Michael McNerney, Nick Marchese, and Stephanie Schwab.What makes this season unique is that nearly all our guests are podcast first-timers, offering fresh perspectives on digital marketing. We're also committed to tackling important industry topics, like the...

JEBCommerce Founder, Jamie Birch, takes a question from a prospective client: “What should my affiliate newsletter and overall communication cadence with my affiliates be?”Jamie discussed these points:Don’t communicate too littleDon’t communicate too oftenOnly communicate with your affiliates when you have something impactful to sayIf you don’t have anything impactful to say, find something impactful to sayNo less than quarterly because of seasonality, but that really isn’t enoughUse both in...

Today I speak with Andy Hohl, Brand Partnerships and Sales at MagicLinks. As Public Relations and Affiliate Marketing continue to merge, we at JEBCommerce try to bring you the conversations that will help you navigate this brave new world. And this is just one of those conversations. MagicLinks is an influencer platform, working with over 25,000 influencers and 4500 brands. Andy and I discuss best practices in working with MagicLinks, their influencers, and integrating affiliate marketing and...

Are we entering an economic downturn? Who really knows. There are quite a few signs that we are and that is scary. Not only for individuals, but for businesses as well, and it can be tough to figure out how to get through it. Jamie, PPM host and CEO of JEBCommerce, has learned a lot from previous downturns and a multitude of other events with far-reaching impacts. In today's episode he discusses several reasons how, during times like these, Affiliate Marketing is a top performer and why it...

One of the most common mistakes a brand can make with their affiliate channel is to create it and then expect it to start producing sales, grow over time, and achieve their goals without a ton of time, attention, expertise, and experimentation. Today our host, Jamie Birch, talks about why this isn't the case and outlines 4 steps to take now to increase revenue and find greater success in the channel.

Today we speak with Nick Baker of Sovrn Holdings. Sovrn is a sub-affiliate network. If you are looking to scale your affiliate program, you definitely want to listen to this episode and consider a sub-affiliate network like Sovrn Commerce. Reach out to Nick at [email protected] or his team at [email protected]

During a recent webinar hosted by our very own Director of Business Development, Jake Fuller, a viewer asked "how do I recruit more affiliates to join the program and help them convert more? I have hundreds joined my affiliate program but only one generates sales." What a great question! Our host, Jamie Birch, outlines an affiliate marketing farming strategy to help this individual grow sales right now.

Today I talk with Tiara Rea-Palmer, Director of Partnerships at CouponFollow.com. In addition to discussing her career path and how she found Affiliate Marketing, we dive into all things coupon affiliate, including the common perception of coupon affiliates. Tiara shares, in great detail, the many ways CouponFollow can promote brands, how they use content to drive traffic, and how they can test campaigns to drive the right KPI for any brand. We also talk a ton about consumer behavior shifts...

The merging of Affiliate Marketing and Public Relations continues and today's guest, Cristina Velocci, is at the forefront of this exciting new development. Cristina is the VP, Content Development at SHE Media and straddles the worlds of editorial and commerce as well as anyone in our space. In today's episode, Cristina and I talk about her career, what it's like to go through several layoffs, how she migrated her career from media to commerce and how she manages through change and the...

Tricia Meyer is a 17 year industry vet, an affiliate and has been running helpingmomsconnect.com and sunshinerewards.com that entire time. In today's episode we dive into her evolution from lawyer to affiliate industry pro, well respected and successful affiliate.We talk about FTC Disclosures in affiliate marketing, affiliate nexus legislation and regulations, how actions taken by advertisers and fraudsters impact your affiliates and much much more.Follow Tricia at tricia.me and LinkedIn,...

I had so much fun interviewing today's guest, Dan Christian, current founder of Acceleration Team. Dan and JEB have worked together extensively while Dan ran the digital team the Travel Corporation.Dan's extensive digital marketing background is impressive. From a snowboarding start up in 1999 through several truly incredible travel organizations and back to scratch that entrepreneurial itch with his latest endeavor, Dan brings his passion, spirit, and ambition with him every where he goes....

We have a special guest for you today, a client of JEBCommerce! Josh Reed, Director Consumer Demand Generation for Evenflo is on the podcast and you don't want to miss it! As always, we go through Josh's journey to digital marketing and affiliate marketing, and I can guarantee you it's not a path you have heard on this podcast before.Josh gives an MBA-level discussion on marketing that I'm super proud to have on our podcast. We discuss:The differences with high consideration productsDigital...

On this episode Jamie chats with JEBCommerce's own Director of Affiliate Marketing, Blagica Bottigliero, about the convergence of Affiliate Marketing and Public Relations (PR).We noticed a trend occurring over a year ago with more PR professionals and agencies entering the affiliate marketing space. It's one of the reasons we set out to find someone with significant affiliate marketing AND PR chops to lead our Affiliate Marketing team. And Blagica fits the bill perfectly being a pioneer in...

It is with great pleasure that we showcase one of our very own on our podcast today: Samantha Morris. Samantha leads one of our affiliate management teams as a Sr. Affiliate Manager and comes to us with over 20 years of experience working for brands like Gap, Priceline, and more. She has also worked for affiliate networks, agencies, and ran her own agency for a time. This conversation dives deep into the day-to-day of affiliate management. Some of what we cover includes:How important it is...

Today our CEO, Jamie Birch, talks about the problem of coupon proliferation, the problem that occurs when everyone and their cousin gets your coupons and promotes them on their affiliate site. He talks about the steps you can take to ensure this doesn't happen and what you can do when it does.Psst, here's a hint: it starts and ends with your affiliate terms and conditions.

Today's conversation is with Richard Denny's, CEO of Webgains. I learned that Richard and I share a ton. From our first computers (both Commodores) to hours spent coding very simple programs in basic, to our desire to lift people up through education and training. I think Richard's bio on LinkedIn says it all "Still a proud owner of a Sinclair ZX81 and Spectrum, used to copy out pages of BASIC code for RPGs from magazines into my Commodore 64 in the 1980s, went to University, taught myself...