We have a special guest for you today, a client of JEBCommerce! Josh Reed, Director Consumer Demand Generation for Evenflo is on the podcast and you don't want to miss it! As always, we go through Josh's journey to digital marketing and affiliate marketing, and I can guarantee you it's not a path you have heard on this podcast before.Josh gives an MBA-level discussion on marketing that I'm super proud to have on our podcast. We discuss:The differences with high consideration productsDigital transformationThe diversity affiliate publishers bring to a DTC manufacturerWhy he chose to bring in SMEs to run his affiliate program instead of an in-house teamWe also discuss some key things in career development and why this period's crop of college grads seem different than when we got out of school.It's a great episode that you'll want to share.And if you'd like to connect with Josh, you can do so on LinkedIn.