In the latest episode of the Profitable Performance Marketing Podcast, host Jake Fuller sits down with Brook Schaaf, Co-Founder and CEO at FMTC, to issue a masterclass on deal and coupon sites. If you’ve ever pondered the difference between them, or how to maximize the ROI of these affiliates, this conversation is sure to enlighten. To demonstrate that the ecosystem is capable of self-governance, Brook explains how FMTC streamlines the way retailers distribute deals and promotions, and ensures your brand doesn’t look like it’s stuck in a time warp with expired offers. They also dive into the misconception that these sites exist only to poach sales, when in fact they actually drive new consumer engagement, and Brook encourages brands to get creative with their promotions. Tune in as this episode turns chaos into clarity.