The merging of Affiliate Marketing and Public Relations continues and today's guest, Cristina Velocci, is at the forefront of this exciting new development. Cristina is the VP, Content Development at SHE Media and straddles the worlds of editorial and commerce as well as anyone in our space. In today's episode, Cristina and I talk about her career, what it's like to go through several layoffs, how she migrated her career from media to commerce and how she manages through change and the importance of adaptability and flexibility in her career and her current role. And we also talk a ton about the merging of Affiliate and PR. You'll enjoy this episode if you: are a PR agency trying to figure this new world out are a Brand wanting to increase your acquisition through content affiliates are a publisher and want to learn how to adapt to an ever changing landscape It's chock full of amazing information that is super relevant to our world today. If you'd like to follow Cristina you can do so on Twitter and at SHE Media. We also discuss some of the PR and Affiliate content we produce at JEBCommerce.