In this episode, Jamie engages in an insightful conversation with Cary Pierce, the Director of Agency Services at Rakuten Advertising. With a decade-long history, Cary makes his second appearance on the Profitable Performance Marketing Podcast. As they share their shirts of the day, the duo delves into Rakuten's groundbreaking release, Audience Engine (more at Rakuten publisher help center). This innovative tool empowers publishers to present real-time, personalized offers to users, with a focus on distinguishing between new and existing customers. The potential impact on growing a new customer base through the affiliate channel is simply monumental. For further details, explore the release at Rakuten Advertising's Media and Press and find additional information in their publisher help center here. Connect with Cary on LinkedIn here. Don't miss out on this episode, as Jamie and Cary explore the transformative potential of Rakuten's Audience Engine in reshaping affiliate marketing.