We are back for Season 2! It's been a minute since Dara and I have caught up. A lot of life changes have happened for Dara in the last month that we deep dive into. We discuss dealing with burnout, setting boundaries for yourself, and not giving in to external pressures to "grow" month over month. We share potential career paths within the paid social industry and how Savannah and Dara's entrepreneurship journeys have been so far.

We're back for Season 2 of the Purchase Optimized Podcast! In this episode, we interview Adam Simone, Co-Founder of Leaf Shave, to learn his tips and tricks for organic TikTok growth. If you are trying to crack the TikTok algorithm for your brand, this episode is a must-listen!

Dara Denney and Savannah Sanchez give their hottest takes on the DTC and paid social landscape. 

Dara Denney and Savannah Sanchez discuss the top strategies they are using to increase return on ad spend for the brands they are working on. 

Savannah Sanchez and Dara Denney discuss what influencer whitelisting is and how to utilize it to increase your ROAS. We discuss how to negotiate pricing with creators, how to create long-term relationships with creators, and the performance differences on Facebook vs TikTok for influencer whitelisting. 

Savannah Sanchez and Dara Denney discuss what you should consider before spending a dime on TikTok ads, and what most brands get wrong when they first start advertising on TikTok. 

On this episode, Dara Denney and Savannah Sanchez reflect on the biggest mistake they have seen media buyers make, and the most common mistakes to avoid in your ad account. 

Dara Denney interviews Savannah Sanchez on her top tips for getting started on TikTok ads. 

Dara Denney and Savannah Sanchez break down the ad campaign and testing structure they are currently using to scale clients on Facebook and Instagram. 

Dara Denney and Savannah Sanchez share how they brief their UGC creators to get the best content. We discuss how to find great creators, what directions to give them, as well as how to be a great UGC creator. You can't miss this episode if you're running UGC ads! 

Savannah Sanchez and Dara Denney discuss their unique career paths and compare and contrast working at an agency vs working for yourself. This leads us down an interesting path of discussing project management, the importance of good processes, and how to say no to a client. 

Dara Denney and Savannah Sanchez make their debut into the podcasting world. We talked about ad creative hacks, what’s working on TikTok and Facebook, and one of the most valuable pieces of video content your ad account needs (and it’s not UGC!)