As a founder or a brand, your mission and methodology—and especially your story—are the factors that jump off the page.  Whether you’re writing your first About page or improving an existing one, make your About page stand out by injecting your vision and your values into your copy. So that you can tell your story, connect with prospects, and convert visitors into customers, all via your About page! RESOURCES MENTIONED: Sign up for Lunar Lemonade Astrology’s “Lemonade Newsletter” for monthly business horoscopes and musings: https://lunarlemonade-astrology.ck.page/newsletter Listen to my interview with Laura: https://www.ashleesang.com/episode8. Read this post about your own personal jargon: https://ashleesang.com/whats-your-own-personal-jargon Bonus: Read this post about whether or not to include jargon in your copy: https://ashleesang.com/to-jargon-or-not-to-jargon Join me for a FREE About You Audit on April 11: https://lu.ma/9o70zdz2 CONTINUE THE CONVERSATION: Sign up for the Toward Purpose & Progress Newsletter: https://www.ashleesang.com/newsletter  Download A Visionary’s Guide To Elevator Pitches: How To Talk To Real People About What You Do And Why It Matters: https://ashleesang.com/podcastfreebie  Book a free Alignment Call to chat about if we’re the right fit to work together: https://www.ashleesang.com/align  Follow me on Instagram: https://www.instagram.com/ashleesangconsulting  Add me on LinkedIn: https://www.linkedin.com/in/ashleesang