Q: Do you think most people fail to realize their brand needs to be strong in order to be booked more easily? - Chris Jordan A: Yes.. but also no! While a strong brand presence certainly helps with the bigger shows, it's not the only path to success. It’s important to assess and be realistic about the size of your brand. Starting with smaller, niche podcasts can be an incredibly effective strategy for those looking to build their reputation. Here's how it works: Accessible Opportunities: Smaller podcasts are often more open to new guests, providing a platform to share your story and expertise. Skill Development: Each podcast appearance hones your speaking and presentation skills, preparing you for larger stages. Networking: Building relationships with podcast hosts and their networks can lead to more referrals and opportunities. Credibility Boost: As you accumulate appearances, your credibility grows, making you a more appealing guest for larger podcasts. It’s important to remember that brand building is a marathon, not a sprint. Each podcast you participate in, regardless of size, adds to your portfolio and enhances your appeal to more prominent shows. Start where you are, use what you have, and don’t underestimate the power of smaller platforms to amplify your voice and expand your reach. Head over to Spencer's LinkedIn where you can submit a question on any of his posts - ⁠⁠⁠https://bit.ly/3zlEnVb⁠⁠⁠ Website - ⁠⁠⁠https://www.outlieraudio.com⁠⁠⁠ Outlier Audio Instagram - ⁠⁠⁠https://www.instagram.com/outlieraudio/⁠⁠⁠ Personal Instagram - ⁠⁠⁠https://www.instagram.com/spencercarpenter/⁠