When I transitioned from the music industry, I knew I wasn't going to be booking artists at venues like Madison Square Garden or Coachella anymore. But I discovered a new stage where I could make a meaningful impact. Now, I help individuals get featured on top podcasts that truly move the needle for them. These aren't just any podcasts—they're platforms hosted by people they admire, offering opportunities to add credibility and reach wider audiences. What drives me is supporting talented...

Q: Are there levels to podcast booking? Navigating podcast booking can be complex. Whether you're new or experienced, securing the right podcast appearances is crucial. Here's a breakdown to help you choose the best approach: 1️⃣ Virtual Assistants (VAs) and In-House Assistants Pros: Cost-effective; often already on your team. Good for initial, easy-to-get opportunities. Cons: May lack industry connections and specialized knowledge. Likely to secure spots on...

Q: How can you ensure your booked podcast booked is appropriate for you and your intended audience? Will it be able to spread your message and extend your reach? Booking a podcast is just the first step; making sure it's the right fit for your message is crucial. Here's how to ensure you're connecting with your ideal listeners: Define Your Topics Identify 3-5 unique, value-driven topics you want to speak about. These topics should highlight your expertise and appeal directly to...

For many professionals, their job titles often define them, overshadowing the unique talents and skills they bring to the table. Their expertise is recognized only within close circles, rarely celebrated on a broader platform. During quarantine, this realization hit me harder. Just like artists, entrepreneurs and professionals were confined, unable to attend conferences, meetups, or expos. Traditional avenues to showcase their expertise had vanished overnight. That's when I saw podcasts as...

Q: Mistakes when reaching podcast through email Wondering how to effectively reach out to podcast hosts without stumbling over common pitfalls? Here's what you need to know: 1. Personalize Your Outreach Double-Check Names: Ensure you have the correct names of the host and the show. Mistakes here can make a poor first impression. Address Assistants Properly: If you're contacting an assistant, use their name appropriately. 2. Do Your Homework Align Subject Matter: Research the...

Q: What’s the most unexpected benefit of being a podcast guest? One of the unique advantages of podcasts over other marketing channels is the unexpected opportunities that can arise from sharing your story. While traditional marketing efforts like ads focus on ROI—raising capital, boosting sales, or growing your mailing list—podcasts offer benefits you might not anticipate. For example: New Collaborations: A podcast host might express interest in forming an affiliate partnership or...

When booking podcast appearances, not all assistance is equal. Delegating this task to a virtual assistant or someone unfamiliar with entrepreneurship might seem convenient, but it can lead to missed opportunities. 🔑 Shared Entrepreneurial Spirit Relatable Representation: Someone who understands entrepreneurship can authentically convey your journey, resonating with hosts and listeners. Insightful Pitching: They speak the entrepreneurial language, crafting pitches that highlight your...

Alex Sanfelipo one time asked me: Is it better to be a guest on a niche podcast that perfectly aligns or to be on a podcast with bigger overall reach?  Whether you're new to podcasting or a seasoned guest, incorporating niche podcasts into your schedule is a game-changer. Here's why: Deep Dive into Expertise In-Depth Conversations: Niche podcast hosts are often industry insiders. They ask insightful questions that go beyond the surface, allowing you to showcase your deep knowledge. ...

Whether you're a seasoned professional with decades of experience or just starting out, podcasts can significantly boost your online presence. Here's how: Diversify Your Search Results: When someone Googles you, they typically find your website and social media profiles—platforms where you control the narrative. By appearing on multiple podcasts, you introduce third-party content that adds credibility and variety to your search results. Presence on Major Platforms: Podcast appearances...

We all know that you can use tools like Opus for create clips for social media, but here are 3 opportunities to use your podcast interviews that most people miss: 📧 Email Newsletter Features: Regularly include mentions of your podcast appearances in your newsletters. This reminds subscribers of your ongoing expertise and influence, potentially nudging those on the fence about your services. 🖼 Create Ads from Interviews: Turn high-quality in-person interview clips into eye-catching ads for...

Too many people don’t take their audio seriously enough. It’s extremely aggravating to be ready to listen to a new episode from a podcast I Iove, just for the guest to have sh*t audio quality. It completely ruins the experience! It’s also embarrassing when I’m working with a new client and a host I submitted to feels it’s necessary to say “I noticed their audio is a little rough on some of their past interviews.. Can you send them a mic?” Here is why you need to buy a mic if you haven't: ...

For 15 years, I organized concerts.  Do you know how many drew over 250 attendees?  Just about 10%.  Even with a strong brand, if I announced a conference happening six months from now..  Selling 250 tickets wouldn't be easy—it takes time and consistent effort. So when someone says, "My podcast only has 36 listeners this week," I respond: "That's fantastic!”  You're outperforming my in-person real estate meetups, which typically have around 20 attendees.  In fact, you're reaching more...

Q: What is a good template for initial outreach to a podcast that you want to get booked on? A: The G.U.E.S.T Format Here’s a proven template I developed, known as the G.U.E.S.T format, which strikes the perfect balance between being informative and concise: 🎯 G - Grab Attention: Start strong with a compelling hook to capture the host’s interest immediately. 🌟 U - Unique Value Proposition: Clearly articulate what sets you apart and the unique insights you bring to their audience. 📖 E -...

This is a clip from my conversation with Ryan Alford on the Right About Now Podcast. Tbh, I really don’t enjoy audio books I wanted to use my time better in the car So I started listening to audio books But they rarely kept me interested. It feels like the author is talking AT me.. The same way a teacher would in high school .. And I hate high school. I prefer to be like a fly on the wall listening to two experts go back and forth I’ve always learned and paid attention better this...

Q: What are some of your favorite podcasts you've booked? Coming from the music industry, I take pride in getting my clients on top podcasts the same way I would take pride in an artist getting on a big music festival. There are also tons of people I look up to that have podcasts, so it’s super rewarding when I’m able to bring them a guest for their show. Below are some of the shows I take a lot of pride in having had clients on: The Subtle Art of Not Giving a F*ck with Mark Manson ...

Q: What are ways a guest can prepare for a podcast? A: Listen to the show in advance, know what you want to talk about. Bonus points if you can bring up something mentioned in a previous episode during the interview. How to Prepare as a Podcast Guest:  🎧 Pre-Listen to the Show: Familiarize yourself with the podcast’s style and previous episodes. This helps you understand the flow and the host's approach, and mentioning past episodes can impress both the host and the audience. 🔍 Understand...

Q: How important is a speaker one-sheet when looking to get booked, and what should you include on it? -  A: It’s NOT important at all. Having a well crafted email pitch works just fine by itself. In my experience, having a one-sheet isn't essential for securing podcast interviews. Over the past four years, I've booked 1,500+ interviews without ever using one. Here's why: Email Deliverability: Attaching files can risk your emails landing in spam, reducing your chances of getting...

This is a clip from my conversation with Erin Marcus on Ready Yet?! With Erin Marcus.  Q: What are some things that just haven't worked that you're like just don't do this A: Don’t take on clients, projects, or focus on niches you aren’t passionate about While this could be said about anything.. I think it’s especially important for people about to start a podcast. Do you really want to sink 👉🏼 Time 👉🏼 Resources 👉🏼 Money 👉🏼 Energy Into something you’re not passionate about? I truly...

This is a clip from my conversation with Ryan Alford on the Right About Now Podcast. Effective follow-up is key, particularly with busy professionals. Here’s a quick insight: 🕒 Timing Matters: You’re never going to know when is the perfect time to follow up, just make sure you’re being patient. I usually wait at least a week for the first follow up and then 1-1.5 weeks for the second. 📧 Be Persistent: Don’t rely on a single follow-up. Issues like vacations or staff changes can delay...

Q: I'm interested to hear more about getting more comfortable in impromptu speaking situations. A: The best tip is to remember you’re just there to be you and it’s a 1-on-1 conversation Feeling anxious about speaking on podcasts with limited experience? Here are some quick tips to boost your confidence: 🌟 Embrace Your Uniqueness: You were invited for your unique perspective. Just be yourself—that's irreplaceable. 🗣 It's Just a Conversation: Podcasts are usually one-on-one chats, not a...

Q: How do you avoid saying the same thing on every interview? And a follow up, IS it bad to say the same things!? A: Your story is your story, you can’t change that much, but over time you’ll figure out how to refine it and add new stories, lessons, and tips. Here’s how to keep each session engaging: 🔄 Vary Your Content: Stick to your core story but alternate the anecdotes and examples. Spread different client stories or tips across various podcasts. 🎙 Continuous Refinement: Use each...

My take on the Future of Video Podcasts - A clip from my interview on the Right About Now podcast with Ryan Alford Q: What's your perspective on the video medium and where it might go? - Ryan Alford A: They are here to stay and will continue to grow. Podcasts have been my go-to for multitasking Learning while doing lawn work, cooking, or lifting weights, I could always tune in. Once my favorite podcasts added a high quality video component though.. I was hooked! The visual element...

Q: What do you think is the most important factor in helping a podcast succeed? A: Consistency, Maximizing content, communicating with guests, and marketing. 🔄 Consistency is Key: Stick with your podcasting efforts. Success doesn’t come overnight—it builds as you refine your messaging and grow your audience. 🎙 Maximize Content: Leverage every piece of content from your interviews. Beyond just a single image, use soundbites and video clips across your marketing channels. 🔔 Inform Your...

The Secret Formula for Perfect Podcast Pitches Q: What's the best formula for crafting a perfect podcast pitch? A: The GUEST Format G - Grab Attention: Start strong with a catchy subject line that captures interest immediately. U - Unique Value Proposition: Lead with 2-3 topics your client can discuss that will add significant value to the podcast's audience. E - Engaging Bio: Create a two-paragraph bio: First Paragraph: 1-2 Sentences on your backstory. 1-2 Sentences on your...