Why a Lead Magnet is Essential for Podcasting 🧲 Q: Do you think it's important to have lead magnets already built out before booking on shows? A: Yes, but if you don’t have one yet, don’t let that stop you from doing podcasts! 🎤 Understand Your Goals: Early Goals? If you’re just starting and aiming to build your SEO and network, a lead magnet isn’t essential right away. Dive into podcasting to gain experience and connections. Lead Gen Focus? If you're using podcasts primarily for...

Maximize Your Interview Schedule & Lead Gen 🤑 Q: How many episodes should I be doing a week or month to maximize lead gen? A: 1 a week is great! Determining how often to appear on podcasts hinges on your marketing goals and content strategy. Here’s my take: Weekly Interviews: Ideal for maintaining consistency. This schedule allows you to refine your message regularly, building upon previous sessions, and ensuring a steady stream of engaging content. Product Launches: Consider...

How Podcasting Boosts Your Speaking Career 🚀 Q: How can I use podcasts to get more speaking gigs? A: Connect with someone like Cam Beaudoin to turn your interviews into a high quality speaker reel Podcasts are more than just audio content; they're a gateway to speaking opportunities. Here’s how to maximize their potential: 🎙 Simulate Speaking Engagements: Use each podcast as a practice run for public speaking. Perfect your delivery and engagement in a low-pressure setting. 🎥 Build a...

Maximize Your Post Interview Impact with These Tips 🎯 Q: How do you maximize the post podcast experience? A: Utilize content, promote on socials, and build a relationship with the host. After a podcast interview, taking strategic steps can greatly enhance your exposure. Here’s a quick guide: Get Edited Content: Request the edited video from the host to repurpose. Know the Release Date: Confirm when the episode will go live to plan promotions. Repurpose Content: Use tools...

Why Waiting to Interview BIG Guests Pays Off ⏳ Q: If I’m launching a podcast, should I delay bring on a guest that will be a “heavy hitter”/ give an awesome episode until I’ve built up an audience?  A: 25-50 episodes so you can improve as a host and maximize it’s reach. 🎤 Early Episodes: Use your first 25-50 episodes to refine your hosting skills. Focus on mastering smooth conversation flow and building confidence. 📈 Audience Development: Aim to establish a solid listener base....

Why Most Podcast Struggle to Grow 🚀 Q: Whats your first step to help another podcast? A: We audit what their current systems and strategies are. When starting with a new podcast client, our first step at the production house is a thorough systems check. Here’s what we focus on: 🔍 Guest Communication: Are clients notifying guests about episode releases? This simple step can significantly boost promotion. 🎨 Promotional Materials: Do they provide guests with materials like graphics or...

Podcast Industry🎙 vs. Music Industry 🎸 Q: Overlaps between music industry and podcast industry? A: Great opportunities and marketing is EVERYTHING Podcast vs. Music Industry: Key Insights 🚀 Common Ground: Success Drivers: Both industries thrive on seizing great opportunities. Marketing: Crucial in both fields to stand out. 🎙 Podcast Industry: Professional Dynamics: Interactions with self-starters like entrepreneurs and investors. Autonomy: Professionals here solve problems...

Q: How do you tailor your pitch for different podcasts or hosts? You don't want a cookie cutter approach A: Personalization, research. unique perspective or insight, cater it to the listeners. Tailoring your podcast pitch is crucial for catching a host’s attention. Here’s how to make your pitch not only personal but powerful: 🎙 Personalization is Key: Always use the host's name and reference specific aspects of their show. This shows respect and genuine interest. 📚 Do Your Homework:...

Q: At what point do you think entrepreneurs should try to get on podcasts? A: Whenever you feel confident you can provide value to listeners Wondering when to start pitching yourself as a podcast guest? It's less about timing and more about readiness. Here’s what you need to know: 🎙 Expertise & Confidence: You don’t need years of experience to share valuable insights. What’s crucial is that you’re confident in the knowledge you bring to the table. 📚 Develop a Compelling Story: Ensure...

Q: What advice do you have for podcast hosts to upgrade their guest booking process? How do the best ones do it, from your perspective? A: Notify the guest the interview has gone live, provide promotional materials, and follow up to ask the guest if they have promoted it. As a podcast host, refining your guest booking and episode release process can significantly enhance your show’s reach and impact. Here are several strategies to improve engagement and ensure both you and your guests...

Q: Is it better to be a guest on a niche podcast that perfectly aligns or to be on a podcast with bigger overall reach? A: You can do both! But a niche podcast is likely going to have a better ROI. When integrating podcasts into your marketing strategy, you might ask yourself: Should you focus on niche podcasts that align perfectly with your customer base, or aim for broader, more general podcasts?  Here’s a strategic breakdown of the benefit of each: Niche Podcasts: Deep Dive into...

Q: What are the 3 biggest/hardest things required of a podcast booker that the client/guest NEVER knows/sees? A: Research, follow through, and the cost of networking. As a podcast booking agent, my role extends far beyond simply scheduling interviews. Here are three critical aspects of my job that often go unnoticed but are crucial to delivering value to my clients: 1. Strategic Research and Alignment: A significant part of my day is dedicated to researching podcasts to ensure they...

Q: What do podcasters look for so someone can be of value to them? - Jonathan Taylor A: Unique story and/or a value proposition with a fresh spin on it When podcast hosts scout for guests, they're not just looking for expertise—they're searching for a unique spin on familiar themes. It’s not merely what you say; it's how you say it that sets you apart.  Business and Entrepreneurship podcasts often cover topics around: Sales Marketing Scalability Culture Work-Life...

Q: Do you think most people fail to realize their brand needs to be strong in order to be booked more easily? - Chris Jordan A: Yes.. but also no! While a strong brand presence certainly helps with the bigger shows, it's not the only path to success. It’s important to assess and be realistic about the size of your brand. Starting with smaller, niche podcasts can be an incredibly effective strategy for those looking to build their reputation. Here's how it works: Accessible...

Q: How do you decide which shows to go on? A: Identify key words and phrases to search for and look where leaders in your industry are being interviewed. Navigating the vast sea of podcasts to pinpoint the right one for your message can seem daunting. Here’s a strategic approach to streamline your search and maximize your podcasting impact: Start with Key Terms: Platforms like Spotify and Apple Podcasts are gold mines. Type in keywords related to your industry or the topics you're...

Q: Remote vs In-person podcasts? Pros and cons? A: They both have Pros, but if you have the opportunity, do in-person! Navigating the podcasting landscape means deciding between virtual and in-person formats. Here’s a quick breakdown: Virtual Podcasts: Cost-Effective: They’re free and easy to schedule. SEO and Content Repurposing: Great for SEO benefits and content creation. Flexible Networking: Extra time with the host can open doors for mutual benefits. In-Person...

Q: “Outside of cold messaging podcast hosts, what else goes into the process?” A: While there are several steps to the process, FOLLOW UP is one of the most important. Successfully getting booked on podcasts involves a well-structured process. Here’s a breakdown: Develop a Compelling Pitch: Clearly outline your topics and articulate your value proposition for both the host and their audience. Identify Target Podcasts: Research and select podcasts that align with your message and...

Q: What should you ask an agency when looking to hire? What differentiators should we be looking for? A: What is their area of expertise, their background, their successes, and their approach When searching for a podcast booking agent, their unique background and expertise are key to ensuring your success in the podcast world. Here are some critical points to consider: Diverse Backgrounds: Agents come from various fields—my path led me from music and talent representation to...

Q: “How do you pitch the top 0.0001% of podcasts” A: Relationships, follow up, and a well crafted pitch. Everyone wants to be on the top podcasts. Why wouldn’t you? You get: Tons of eyes and ears on your story Get to talk to industry leaders and influencers Huge audience that might buy your product/service Amazing SEO Boosts your authority in your industry That’s why it’s extremely competitive. Top podcasts are usually getting HUNDREDS of submissions a week. It’s...

Q: How can a podcast be extra enticing to podcast guests? - Stacy Grant A: Personalized outreach, build more credibility,  There are a few reason you might not hear back from a top notch guest: Busy schedule - likely the biggest reason They might not feel their expertise is relevant to your show They see you don’t promote on social media Your show might be too new If you want to attract top-notch guests like authors, thought leaders, or even other hosts, to your...

Q: Is it acceptable to pay to be a guest on a show? A: It depends. If you’re going to, make sure it’s the right fit, but don’t get your hopes up for a monetary ROI. According to my friend Trent Anderson at Podchaser, 7.5% of podcasts are pay-to-play. If you submit yourself to enough podcasts, you will eventually be asked to pay a fee or sponsor the show to be a guest. Don’t take it personally - Hosts put lots of time and effort building their podcast and there is an opportunity to...

Q: “Why are some podcasts easy to be a guest and some podcasts more difficult.” A: There are lots of variables! Put together a pitch that you feel will resonate with most hosts and don’t forget to follow-up. Reasons you might not have heard back from a host: They were sick when you first email 🤧 The show is being rebranded and the criteria doesn’t fit Their assistant is inept and didn’t see how important you are 😵‍💫 It’s their busy season 🗓 The person that reviews...

Q: “What is the biggest benefit that a podcast booker brings to the table?” A: Expertise. Network and Relationships. Quality. Bandwidth. Insight. Efficiency. Most entrepreneurs and business owners agree that specialists are better than generalists, or worse, novices. Podcast booking agents possess a nuanced understanding of host preferences and listener interests, relationships, and insider knowledge because it’s all they do. Specialization matters. While assistants and VAs can handle...

The Simple Trick to Getting Podcast Invites Q: "What’s something in a pitch that will immediately make the podcast host want to have that guest on?" A: Lead off with presenting unique and valuable topics that are going to resonate with the host and their audience. I always lead off all of my pitches with the top 2 or 3 topics that I think are going to bring the most value. Why? 1. The host can quickly decide if it's 𝘭𝘪𝘬𝘦𝘭𝘺 a fit 2. If it is a fit, they can continue to read further....