Q: Is it better to be a guest on a niche podcast that perfectly aligns or to be on a podcast with bigger overall reach? A: You can do both! But a niche podcast is likely going to have a better ROI. When integrating podcasts into your marketing strategy, you might ask yourself: Should you focus on niche podcasts that align perfectly with your customer base, or aim for broader, more general podcasts?  Here’s a strategic breakdown of the benefit of each: Niche Podcasts: Deep Dive into Expertise Targeted Audience: Niche podcasts connect you directly with your ideal customer base, maximizing the relevance of your message. In-Depth Discussion: These platforms allow you to delve into complex topics, skipping the basics and showcasing your deep expertise. Familiar Terms: Engage in conversations where the host and listeners speak your language, making for a more meaningful and impactful discussion. General Podcasts: Expanding Reach Broader Exposure: Appearing on general podcasts introduces you to a wider audience, increasing your brand's visibility. Storytelling Focus: These discussions often highlight your personal journey and the broader strokes of your industry, appealing to a diverse listener base. Simpler Concepts: You’ll cover more general topics, which can help attract interest from outside your usual audience. Integrating both strategies allows you to maximize exposure and authority in your field, creating a balanced and effective podcasting presence. Head over to Spencer's LinkedIn where you can submit a question on any of his posts - ⁠⁠⁠https://bit.ly/3zlEnVb⁠⁠⁠ Website - ⁠⁠⁠https://www.outlieraudio.com⁠⁠⁠ Outlier Audio Instagram - ⁠⁠⁠https://www.instagram.com/outlieraudio/⁠⁠⁠ Personal Instagram - ⁠⁠⁠https://www.instagram.com/spencercarpenter/⁠