Why Unique Story & Value Proposition Matters in Podcasting
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Q: What do podcasters look for so someone can be of value to them? - Jonathan Taylor A: Unique story and/or a value proposition with a fresh spin on it When podcast hosts scout for guests, they're not just looking for expertise—they're searching for a unique spin on familiar themes. It’s not merely what you say; it's how you say it that sets you apart.  Business and Entrepreneurship podcasts often cover topics around: Sales Marketing Scalability Culture Work-Life balance This isn’t going to change, but they still need to keep it interesting - not just for the listener, but for themselves. Here’s how to bring value to any podcast you join: 🔍 Uncover Your Unique Angle: Find the fresh perspective in your story. Like motivational speakers who inspire with timeless messages through new stories, your challenge is to present insights in novel ways. 🔄 Repackage with a Twist: Topics like marketing or sales are podcast staples. The key isn’t to avoid these themes but to reinvent them. How can you discuss these familiar topics in unexpected ways? 💡 Deliver Differently: Aim to alter how content is delivered. A fresh perspective or storytelling approach can revitalize well-trodden topics. To excel as a podcast guest, ensure your pitches emphasize how your unique perspective adds new dimensions to ongoing conversations. It’s about adding a new spin, not starting from scratch. Head over to Spencer's LinkedIn where you can submit a question on any of his posts - ⁠⁠https://bit.ly/3zlEnVb⁠⁠ Website - ⁠⁠https://www.outlieraudio.com⁠⁠ Outlier Audio Instagram - ⁠⁠https://www.instagram.com/outlieraudio/⁠⁠ Personal Instagram - ⁠⁠https://www.instagram.com/spencercarpenter/⁠
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