There’s more to omnichannel strategy than DTC shipping and BORIS policies. The Zero100 team discuss the next evolution of omnichannel supply chains, sharing success stories from across industries and new opportunities enabled by AI and other advanced tech. Featuring: Chief Content Officer Matt Davis, VP Research Lauren Acoba, and VP Research Steve Hochman. What does omnichannel mean in 2024? (1:13) Why supply chain leaders struggle to get omnichannel right (2:33)How T-Mobile turns demand and attribute analysis into B2B success (4:46)Identifying product attributes – and how AI can help (6:40)How to convert customer needs into practical strategies (8:55)Omnichannel opportunities before the last mile (13:01)How chemical and pharma companies are embracing personalization and segmentation (15:38) Using AI, machine learning, simulation, and automation to turbocharge omnichannel strategy (16:32)