Real estate agents constantly face the challenge of standing out in a crowded digital landscape. It’s hard to cut through the noise when the world of content marketing is so flooded.   In a sea of content, it’s critical to be different and to connect with the right audience.    Why shouldn’t we be afraid to reject the wrong opportunities? How do we focus on creating events and content that attract our ideal customers? How do we bring value to them?   In this episode, marketing consultant Sarah Noel Block joins Alisa Glutz (Color My Credit) and I break down marketing strategies for content, why we should manage expectations and the importance of quality versus quantity.    You’ll also learn; Past versus current trends Collaborations and allies within the industry Should we share so people resonate with us? Essential apps for marketing Creating content on a consistent basis How to understand who we want to work with   Guest Bio   With a remarkable 16-year journey in the content world, Sarah Noel Block has contributed her expertise to prominent entities such as apartments.com and Prudential. However, her true passion lies in supporting small teams.   As the visionary behind the StrategicSpark Workshop, the StrategicStory, and the Tiny Marketing Framework, Sarah has mastered the art of helping compact teams achieve substantial results. Boasting an award-winning content platform, she has been featured in prestigious publications such as Entrepreneur, Forbes, and Thrive, solidifying her reputation as an industry authority.   Find Sarah on LinkedIn @Sarah Noel Block Visit https://www.sarahnoelblock.com/  Listen to Sarah’s podcast here https://www.sarahnoelblock.com/tiny-marketing?category=Podcast  Attend Sarah’s FREE workshop here https://www.sarahnoelblock.com/uncensored      Subscribe on YouTube, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!