In a competitive market, it's not just about doing more; it's about doing things strategically to stand out and rise above the rest. The lack of clear strategies may lead to a lack of engagement and hinder our path to maximum success.     Without a clear point of differentiation, we risk blending into the crowded market, making it challenging for clients to choose us over competitors.   How can we be more strategic in our real estate business? Is it crucial to identify and understand Key Performance Indicators (KPIs)? Does understanding our personality type actually help us maximize strategy?   In this episode, co-founder and CEO of brandRUSSO, brand strategist and public speaker Jaci Russo joins us to talk about how to get more strategic in our businesses, and how our core values and identity can serve as a powerful point of differentiation.   You’ll also learn; Crisis communication Why we should share and serve before we sell The impact of being authentic Understanding the competition in the market   Guest Bio   Jaci Russo, P.C.M. is a Brand Strategist with more than 25 years of experience on a national level in a cross-section of industries. Her experience includes strategic planning, brand management, national product launches, and media management for local, regional, and national clients.   Visit https://www.brandstateu.com/  Visit https://jacirusso.com/  Follow Jaci on Instagram @jacirusso Find Jaci on LinkedIn @Jaci Russo     Subscribe on YouTube, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!