In a world saturated with information, it's really hard to create content that grabs attention and also builds a strong and resonant brand.   As markets shift and evolve, the struggle to create content that remains relevant and engaging is huge.    How do we navigate the changing tides, ensuring our content not only stays afloat but rises above the noise? How do we identify what sets us apart and figure out our content staple?   In this episode, team leader of Team BC Bryan Casella joins Alisa Glutz (Color My Credit) and I to talk about taking content to the next level of relevance and exposure and why content creation should be an extension of what we’re already doing.   You’ll also learn; The power of video in content creation Getting back to basics. How to deal with negative comments  The value in collaboration videos Committing to content creation for business   Guest Bio   Bryan Casella is the #1 ranked Real Estate Educator by INMAN Los Angeles and the best-selling author of “Door-to-Door Mastery 101” and “Listing Presentation Mastery”   As founder and CEO of Team BC, the real estate industry’s leading coaching and training company, Bryan’s ever-growing influence impacts professionals in a wide variety of ways – including rigorous accountability coaching.   Bryan has more than 30,000 hours of coaching experience and works daily to help agents and brokers grow a prosperous business while simultaneously balancing — and loving — their personal lives.   He is also a highly sought-after and renowned speaker whose charisma and personality have captivated audiences around the world. Bryan’s love and passion for life is fueled by a commitment to discipline and holding professionals accountable to fulfill their greatness.   Visit https://www.bryancasella.com/  Follow Bryan on Instagram @bryancasella Find Bryan on LinkedIn @Bryan Casella      Subscribe on YouTube, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!