In today's fiercely competitive landscape, turning leads into loyal clients is a constant challenge across industries. The need to build lasting relationships and establish trust has never been more critical.   The digital age has also ushered in a new era of consumer behavior, where attention spans are fleeting, and trust is hard-won.   How do we make our clients feel truly significant in a world where everyone is vying for their attention? How can we be a valuable asset to people and serve them before we sell?   In this episode, we talk about lead generation in 2024, why interpersonal connection is still so important in the industry and why we should take care of our sphere. You’ll also learn; The importance of simply showing up Cold calling: The top of the funnel Be a connector, not a leech How to come together for honest conversations Different people = Different procedures Online versus offline ads   Subscribe on YouTube, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!