The influencer market is evolving, but there’s no need to worry about falling behind. We’ve got your back.  HAVAS Red released its inaugural “The State of the Influencer in 2024: A Client’s Perspective” white paper, diving into the findings of a client survey that covered 10 markets — Australia,...

Is the Metaverse still relevant to brand marketers? This month we answer that very question. When Meta launched its Metaverse, the virtual universe felt unbaked to many comms professionals. Promises of unimaginable audience connection were put back into the oven indefinitely. However, these...

Is the Metaverse still relevant to brand marketers? This month we answer that very question. When Meta launched its Metaverse, the virtual universe felt unbaked to many comms professionals. Promises of unimaginable audience connection were put back into the oven indefinitely. However, these...