The influencer market is evolving, but there’s no need to worry about falling behind. We’ve got your back.  HAVAS Red released its inaugural “The State of the Influencer in 2024: A Client’s Perspective” white paper, diving into the findings of a client survey that covered 10 markets — Australia, Ireland, Germany, Italy, Japan, The Philippines, Singapore, UAE, the U.S. and the U.K. In this episode, Lara Graulich (https://www.linkedin.com/in/lara-graulich-910b27128/), HAVAS Red account...

Is the Metaverse still relevant to brand marketers? This month we answer that very question. When Meta launched its Metaverse, the virtual universe felt unbaked to many comms professionals. Promises of unimaginable audience connection were put back into the oven indefinitely. However, these promises shouldn’t be left in too long to burn…   Lara Graulich (https://www.linkedin.com/in/lara-graulich-910b27128/), a HAVAS Red account executive based in London, interviewed Umbar Shakir...

Is the Metaverse still relevant to brand marketers? This month we answer that very question. When Meta launched its Metaverse, the virtual universe felt unbaked to many comms professionals. Promises of unimaginable audience connection were put back into the oven indefinitely. However, these promises shouldn’t be left in too long to burn…   Lara Graulich (https://www.linkedin.com/in/lara-graulich-910b27128/), a HAVAS Red account executive based in London, interviewed Umbar Shakir...

This month, we got to pick the brain of a communications insider at IBM — so you get to, too! The February episode of the “Red Sky Fuel for Thought” podcast is part of our #BehindTheBrand series, which pulls back the curtain on an iconic brand to focus on the people shaping that brand’s communications and marketing strategy.  Linda Descano (https://www.linkedin.com/in/lindadescano), CFA®, EVP at HAVAS Red interviewed Brandi Boatner (https://www.linkedin.com/in/brandiboatner/), manager of...

In this month’s episode of the “Red Sky Fuel for Thought” podcast, host Lara Graulich (https://www.linkedin.com/in/lara-graulich-910b27128/), merged media account executive at HAVAS Red, is joined by Redsters Nancy Anderson (https://www.linkedin.com/in/nancy13/), SVP, social and content, and Audrey Arbogast (https://www.linkedin.com/in/aarbogast15/), associate vice president, to discuss our Red Sky Predictions 2024 (https://havasredgroup.com/red-sky-predictions-2024/) surrounding social media...

In this month’s episode of the “Red Sky Fuel for Thought” podcast, host Ellen Mallernee (https://www.linkedin.com/in/ellenmallernee/), Editorial Director at Havas Red is joined by Redsters Linda Descano (https://www.linkedin.com/in/lindadescano), CFA®, EVP and client partner Bianca-Maria Cavuoto (https://www.linkedin.com/in/biancamariakeeble/) to discuss our 2023 Word of the Year: “CHAOS”.  Together, they walk through our process of selecting “chaos,” other Words of the Year that have been...

In this month’s episode of the “Red Sky Fuel for Thought” podcast, Ryan Kisiel (https://www.linkedin.com/in/ryan-kisiel-82b09a150/), partner and head of Sustain at H/Advisors (https://h-advisors.global/) Maitland, joins host Linda Descano (https://www.linkedin.com/in/lindadescano), CFA®, EVP, Havas Red, to discuss trends in climate and sustainability disclosures and reporting, and implications for how brands and businesses communicate internally and externally about these topics in...

In this month’s episode of the “Red Sky Fuel for Thought” podcast, Linda Goldstein (https://www.linkedin.com/in/linda-goldstein-28573b1/), EVP of customer experience and marketing at CSAA Insurance Group (https://www.linkedin.com/company/csaa-insurance-group/), joins host Linda Descano, CFA®, to discuss the current challenges of marketing and communications, the keys to creating campaigns that break through and marketing trends to watch out for in 2024. Goldstein, who was recently recognized...

Getting Ahead on Generative AI: Ep. 40 of Red Sky Fuel for Thought Podcast What You’ll Learn in This Episode:·     How marketers and PR professionals can use generative AI to make our lives easier·     Where we should not use generative AI from a legal or ethical perspective·     How to strike the balance between being better with AI and being better than AI Now that the dust is settling on the AI maelstrom that’s raged for the past few months, our September episode looks at what we've...

Meaningful Workplace Transformations 101: Ep. 39 of Red Sky Fuel for Thought Podcast What You’ll Learn in This Episod...

What You’ll Learn in This Episode:* Why influencer marketing, ESG and misinformation were the hot topics at this year’s Meltwater Summit* What differentiates companies that succeed in the short term from those that succeed in the longterm This episode is part of our Behind the Brand series, which pulls back the curtain on an iconic brand to focus on the people shaping that brand’s communications and marketing strategy. We launched this series in April 2023...

What It Takes to Be a Meaningful Brand in the Me-Conomy: Ep. 37 of Red Sky Fuel for Thought Podcast  What You’ll Learn in This Episode: * What the “Me-conomy” is and how it’s driving the creation of new services, products and purpose narratives * How cultural and societal forces are changing what it means for a brand to be meaningful today * Key considerations for brands that want to make meaningful connections    This episode of the Red Sky Fuel for Thought podcast examines findings from...

 Behind the Kellogg’s Brand with Gráinne O’Brien: Ep. 36 of Red Sky Fuel for Thought Podcast What You’ll Learn in This Episode:·     How an in-house brand team can get the best work from their agency partners·     Insights on communicating effectively through splits, spins and other catalysts of change within a business·     How to listen to the voice of the employee through employee resource groups In our annual predictions report...

Is the Future of Marketing Earned? Episode 35 of Red Sky Fuel for Thought podcast What You’ll Learn in This Episode:

2023 SOCIAL PREDICTIONS: Episode 34 of Red Sky Fuel for Thought podcast What You’ll Learn in This Episode:o ...

Red Sky Predictions 2023: Ep. 33 of Red Sky Fuel for Thought Podcast  What You’ll Learn in This Episode: * What are we predicting for communicators in 2023? * Which of our...

2022 Word of the Year: Ep. 32 of Red Sky Fuel for Thought Podcast What You’ll Learn in This Episode:o  Why we chose “resilience” as our 2022 Word of the Yearo  Other interesting words our survey yieldedo  Other 2022 words of the year from institutions around the globe Since 2020, Red Havas has named a global word of the year (WOTY). The selection of this word is informed by quantitative input (via a Havas Group employee survey) and qualitative input (from a mix of global communications pros...

Marketing With a Cause: Ep. 31 of Red Sky Fuel for Thought Podcast What You’ll Learn in This Episode:o  What’s the current state of cause marketing?o  The implications of cause marketing on a company’s relationship with its employees, community and clients/customerso  What should brands and nonprofits consider before entering a cause marketing relationship?In this month’s episode, hosts Linda Descano (https://www.linkedin.com/in/lindadescano/), CFA®, and Lara Graulich...

Creativity in a Time of Change: Ep. 30 of Red Sky Fuel for Thought Podcast What You’ll Learn in This Episode:

Marketing to Women with Authenticity: Ep. 29 of Red Sky Fuel for Thought Podcast What You’ll Learn in This Episode:o  The current state of the female consumero  How brands can effectively reach women and avoid ‘pinkwashing’o  How social media has helped women take over brand marketingo  The importance of authentic representation of women in media In the late 1990s, the phrase ‘marketing to women’ became part of the corporate lexicon. Seemingly overnight, financial services brands, among...

Inclusive Communications and the Language of Gender: Ep. 28 of Red Sky Fuel for Thought podcastWhat You’ll Learn in This Episode:o   How the language of gender is evolvingo   How co...

Revisiting the 2022 Red Sky Predictions: Ep. 27 of Red Sky Fuel for Thought podcastWhat You’ll Learn in This Episode:* How some of our 2022 predictions are playing out * What brand communicators and marketers should monitor heading into 2023Each February, we publish an annual Red Sky Predictions 2022 (https://redhavas.com/red-sky-predictions-2022-red-havas/) report that forecasts 10 fundamental trends shaping the integrated communications and PR landscape. It features the collective insight...

How to Write Content that Cuts Through: Ep. 26 of Red Sky Fuel for Thought PodcastWhat You’ll Learn in This Episode:·      Why are companies struggling to find strong writers? Are writing ...

Tackling the Health Literacy and Equity Conundrum: Ep. 25 of Red Sky Fuel for Thought PodcastWhat You’ll Learn in This Episode:·      The relationship (and discrepancies) between health eq...