Is It Time for an ESG Reset?: Ep. 24 of Red Sky Fuel for Thought PodcastWhat You’ll Learn in This Episode:·       The relationship between purpose, CSR, ESG and sustainability·       The various ways that the ‘S’ in ESG is being defined·       How the events and experiences of the past two years have changed the ESG landscape at a high level·       The importance of simplification and clarity surrounding ESG effortsThe recently elevated attention on company purpose has proven to be a...

A New Lens on Brand Experience: Ep. 23 of Red Sky Fuel for Thought Podcast What You’ll Learn in This Episode:·      What the future looks like for brick-and-mortar retail experiences amid a surge in e-commerce trends·      How brands are getting audiences involved through co-creation of experiences·      How brands can determine whether to jump into new trends such as the metaverseIs 2022 the year of an experiential renaissance in retail? That’s what we posited in our annual Red Sky...

Red Sky Predictions 2022 Report: Ep. 22 of Red Sky Fuel for Thought Podcast What You’ll Learn in This Episo...

What You’ll Learn in This Episode:·     Themes and lessons that communicators and brand marketers should keep in mind in 2022·     How the past 18 months have created a watershed moment around purpose·     How employee relations have become more accountable in an era of empowered employeesAt the start of 2020, the idea of a worldwide pandemic that would trigger a massive pivot seemed unthinkable—as did the idea that we’d still be talking and living through ‘unprecedented’ times in 2022. The...

As communicators, we are absolute nerds about words. We like rearranging them, adding and subtracting them from sentences, and learning new ones. Heck, we even like inventing them (vaccinfluencer, anyone?). That’s why, in 2020, when our agency launched the inaugural Word of the Year (https://redhavas.com/the-word-of-the-year-ep-5/), we challenged ourselves to identify one word to describe what had turned into the most unconventional year in modern memory. To get our one word, we went to...

What Nonprofits Need to Do Now: Ep. 19 of Red Sky Fuel for Thought Podcast What You’ll Learn in This Episode:·     How the 3 P’s (Pandemic, Polarizing Politics, and Protests around social justice) have affected nonprofit organizations·     Why partnerships between nonprofits and grassroots organizations will be essential to equity·     How nonprofits are reimagining their operating models to survive and thrive after the pandemic The pandemic affected nearly every organizational system around...

A Whole New World of Employee Engagement: Ep. 18 of Red Sky Fuel for Thought Podcast What You’ll Learn in This Episode:·     Why communicating with HEAT (Humanity, Empathy, Accountability and Transparency) is imperative·     How to act on mission and purpose through interactions with employees and stakeholders·     Different ways companies are driving connection in a hybrid work environment·     How the 3 P’s (pandemic, polarizing politics, and protests around social justice) have changed...

What You’ll Learn in This Episode:·     How the pandemic has accelerated a fourth industrial revolution·     Why prosumers’ favorability of Big Tech companies has increased during the pandemic·     How the way w...

What You’ll Learn in This Episode: · What TikTok is and what it isn’t · What differentiates TikTok from other platforms · How TikTok can sell—even Brussel sprouts! · What success looks like on TikTok Far more than just an app to share funny videos, TikTok has become a social force to be reckoned with. Three billion worldwide downloads to date place it as the fifth non-gaming app to do so since 2014. And, in the first half of 2021, TikTok was the most downloaded non-gaming app in the world...

What You’ll Learn in This Episode: · Which of our 2021 communications predictions have traveled well

What You’ll Learn in This Episode: ·      How the pandemic changed Cannes—both the festival’s format and its content ·      What work stood out from the PR Lions in 2021 ·      Advice for brand marketers who want to win a Cannes Lion next year   Even though the pandemic had most of us homebound for a year, that didn’t stop some movers and shakers in the communications industry from dreaming up world-changing creative ideas. That’s why, for our 14th episode, we travel virtually to the Cannes...

What You’ll Learn in This Episode: · How expectations of brands to demonstrate Pride have changed · Examples of brands getting it right · Best practices for gender pronoun usage in the workplace In many parts of the world, June is Pride Month. On social media, our feeds have turned technicolor, as users, influencers and brands work to demonstrate their support of the LGBTQ+ community. This year, brands in particular are working harder to show that support. With more consumers aware...

What You’ll Learn in This Episode: · Why reactions to the COVID-19 vaccine vary so widely from country to country

In this episode you will learn: · Why transparency and authenticity go hand in hand with brand purpose

What exactly are inclusive communications, and why do they matter? In the wake of Black History Month and in the midst of Women’s History Month, a roundtable of expert communicators weigh in on the...

Even as we continue to face some harrowing unknowns, the lessons that communicators have learned this past year have shown us that agility and resilience are the insurance we need to press forward. That nothing matters if we don’t have our health—and one another. Even when the closest we can get to one another is to leave heart-eyed emojis on each another’s Instagram posts. Even while many of us stayed home, life went on. Especially across the digital and social media space, we tracked...

Earlier this month, Red Havas broke out our crystal ball when we launched the 2021 “Red Sky Predictions.” Our 10 predictions this year span digital and social media, healthcare and technology, the workplace and travel. Each reflects on the opportunities and challenges posed by the global pandemic. In this second episode of a three-part series, Rachael Sansom, managing director of Red Havas U.K., talks with Richard Clarke, executive director of Red Havas U.K., about three of those predictions....

Episode Summary: Each year, expert Red Havas communicators from around the world collaborate to research and identify the 10 global trends that will shape the integrated communica...

New year, new episode—and this one is full of heart. First, you’ll listen in on a conversation with Jake Wood, the CEO of Team Rubicon and author of the recently published “Once a Warrior: How One Veteran Found a New Mission Closer to Home.” He tells us what he learned about the connection between love and leadership from his experience in the Marine Corps, three traits to look for in every potential hire, and how to inspire the best possible performance from the teams you lead. And in our...

In our final episode of the year, we reveal the results from our very own Word of the Year survey of communicators. Dino Delic, Meltwater’s director of enterprise analytics and insights, joins us for that conversation and then goes on to highlight how purpose-driven some of the biggest and best-known brands have been in their pandemic-era communications. And for the Red Questionnaire segment, we chat with Bukola Garry, Havas’ manager of diversity and inclusion, about how to make strides...

When our work lives and home lives were all but tossed into a blender in March, we witnessed a drastic change in the way we work and interact with colleagues, vendors, suppliers and partners. Same goes for the wa...

The Red Sky Fuel for Thought podcast helps you navigate the latest communications insights and media trends like the pros do. In our second episode, Richard Clarke interviews Kenny Yap, GM of Social and PR from The Red Agency in Singapore about the COVID-19 situation in Singapore and how brands are adapting to meet consumer needs during this time. We also introduced The Red Questionnaire – our segment where we spotlight one person from our industry or network to understand a bit more about...

Red Sky Fuel for Thought podcast helps you navigate the latest communications insights and media trends like the pros do. In our inaugural episode, host Richard Clarke interviews Red Havas’ Global CEO James Wright about COVID-era comms.