What You’ll Learn in This Episode: · How expectations of brands to demonstrate Pride have changed · Examples of brands getting it right · Best practices for gender pronoun usage in the workplace In many parts of the world, June is Pride Month. On social media, our feeds have turned technicolor, as users, influencers and brands work to demonstrate their support of the LGBTQ+ community. This year, brands in particular are working harder to show that support. With more consumers aware of the concepts of “rainbow washing” and “allyship,” they have learned to better discern what it truly means to be an ally all year round—and not just to check a box.  Red Havas U.K.’s Richard Clarke hosts a roundtable discussion exploring the impact of this annual event on the communications and marketing industries—and how expectations of brands to demonstrate Pride have changed in recent years. Guests include Ari Humirang, a social media officer and non-binary and trans representative for Havas Pride; Dev Mistry, an internal comms exec at Virgin Media; and Christina Roth, senior manager global marketing of ManpowerGroup. The episode kicks off with a discussion on the use of pronouns. As it becomes more and more imperative for organizations to take intentional steps to create diverse and inclusive workplaces, platforms like LinkedIn, Instagram and Zoom are also making changes. All now provide users a way to easily share their gender pronouns.  Job candidates and employers are also ensuring gender pronouns have a place in the workplace. According to LinkedIn, 70% of job seekers believe that it’s important that recruiters and hiring managers know their gender pronouns, while 72% of hiring managers agree and believe that this shows respect.  Reflecting on their own experience,