Behind the Kellogg’s Brand with Gráinne O’Brien: Ep. 36 of Red Sky Fuel for Thought Podcast What You’ll Learn in This Episode:·     How an in-house brand team can get the best work from their agency partners·     Insights on communicating effectively through splits, spins and other catalysts of change within a business·     How to listen to the voice of the employee through employee resource groups In our annual predictions report (https://redhavasgroup.com/wp-content/uploads/2023/01/Red_Havas_2023_Predictions.pdf), we said 2023 is the year in which Behind the Brand will become a staple theme in every content marketing strategy. We’re certainly making it a theme of our own strategy because we’ve used episode 36 as an opportunity to roll out a new series called Behind the Brand. Rather than bring in several voices to weigh in on a topic (our normal format), we’re pulling the curtain back on an iconic brand — Red Havas client Kellogg’s — with a one-on-one interview with Gráinne O’Brien. She currently serves as senior director of corporate affairs for Kellogg Europe and in July will take on a new role as VP, corporate reputation and KNA Communications for Kellogg’s. Kellogg’s recently announced (https://www.reuters.com/markets/deals/kellogg-snack-business-be-named-kellanova-after-cereal-unit-spin-off-2023-03-15/) it will soon become two companies as a result of a company spin off. Kellanova will serve as its global snacking powerhouse, with a leading presence in international cereal and noodles, plant-based foods and North America frozen breakfast, while WK Kellogg Co, will become its North American food company. Nancy Anderson (https://www.linkedin.com/in/nancy13/), our VP of social and content, kicks this episode off with a quick chat with Linda Descano, CFA® and EVP, who then embarks on a far-ranging one-on-one interview with Gráinne, starting with a recap of her career journey to date. Born in Northern Ireland, Gráinne tells how she grew up in Sligo. Her father was involved in the country’s early civil rights movement with people like John Hume and Seamus Mallon, and her brother was a journalist, sparking her interest in current affairs and politics. She attended University of Ulster in Coleraine, where she studied media studies and history, before taking on post graduate work in journalism in the University College, Galway, under some of the finest journalist and writers in Ireland at the time. Post-college she got her first job with a local radio station and worked for three years covering everything from court cases to local council meetings to agricultural shows. She then migrated out of journalism into PR, when she became a press officer for the young farmers’ lobby in Ireland. From there, she made her way into the agency world, working primarily for food and agri clients. In 2015, Gráinne joined Kellogg’s Europe in Dublin to set up a regional comms function, before going on to head up its corporate affairs in 2019. As Gráinne tells it, “When I initially joined Kellogg’s,